GENEVA, April 15 /PRNewswire/ -- WISeKey, one of the World Economic Forum founding members of the New Champions, announced today during their participation at the World Economic Forum in Rio the establishment of WISeKey Brasil. WISeKey has established a Joint Venture with Brasilinvest with the objective to use Brazil as the regional Hub platform for the expansion to Latin America. The project will establish a regional Hub which will strengthen digital interrelations between Latin American citizens in order to create a Latin American identity (I'm Latin American, http://www.hightrusted.com/latino-americano) based on specific regional attributes (language, nationality, age, professional activity, etc).
The World Economic Forum in Rio with the full support of President Luiz Inácio Lula da Silva and the Forum's key Strategic Partners, will reconvene 500 of the most prominent leaders from Latin America and other parts of the world from 14 to 16 April 2009 in Rio de Janeiro, Brazil, to build on the success of the World Economic Forum on Latin America in Cancún, Mexico, in 2008.
The New Champions Community is composed of rapidly growing companies that have both the aspirations and ability to successfully expand outside their domestic markets.
The Joint Venture includes an injection of capital into WISeKey Brasil by WISeKey SA (mother company) and Brazilian group Brasilinvest, accelerating the setting up of a distribution network in Latin America for WISeKey technology.
Mario Garnero, the Chairman of Brasilinvest Group, said: The launch of WISeKey Brasil with the support of Brasilinvest Group will allow us to internalize WISeKey's technology in our market and to introduce this unique Swiss technology to be used in other leading Brazilian sectors such as banking and alternative energies.
Carlos Moreira, Founder and President of WISeKey, said: WISeKey Brasil objective is to consolidate the e-Security and Digital Identification market in Brazil and South America. This market is now very fragmented and requires to be consolidated under a trusted e-Security brand such as WISeKey. Our expansion in the region will include strategic acquisitions in the e-Security.
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