Even if you know an unexpected event is likely to occur, you are no better, and may be even worse, than those who aren't expecting anything unexpected at all.   Did you expect that confusing opening sentence?   Now you get the point.

The study, from Daniel Simons, a professor of psychology and in the Beckman Institute at the University of Illinois, appears this month as the inaugural paper in the new open access journal i-Perception. (www.perceptionweb.com/i-perception)

Ethnobotany is usually defined as anthropological approach to botany. There are several methods of ethnobotanical research and those relevant to medicinal plants are archaeological search in literature, herbaria and the field studies.

“Man, ever desirous of knowledge, has already explored many things, but more and greater still remains concealed; perhaps reserved for far distant generations, who shall prosecute the examination of their creator’s work in remote countries and make many discoveries for the pleasure and convenience of life…”

The above quotation of Linneaus is the most appropriate to this chapter which deals with the relationship between medicinal plants and the total filed of ethnobotany.