Public health measures to reduce smoking would have more success if policy makers intervened to curb the vast profitability of the tobacco industry, say University researchers.
The lucrative nature of the cigarette market, dominated by a small number of large shareholder-owned companies, results in a vigorous fight against any new public health measures that may disrupt their profit-making.
The researchers from the University of Bath and University of Ottawa say governments should look to the success of past policies that have transitioned other industries towards products that are less harmful to health, such as the switch from leaded to unleaded petrol.