The bystander effect suggests that the more witnesses there are to an emergency, the less likely an individual bystander is to intervene. This phenomenon was identified as a particular consequence of the assault and murder of Kitty Genovese in New York in 1964, which was witnessed by some 38 people, all of whom remained bystanders and failed to come to Kitty’s aid.

Scientists have been unable to study the bystander effect, even under controlled conditions, due to ethical and practical reasons. However, researchers say advanced animated humans and environments created by the National Centre for Computer Animation (NCCA) at Bournemouth, University will give scientists a unique opportunity to test the bystander effect in the context of a ‘controlled’ immersive virtual environment.

Does Coke in a glass bottle taste better? Perhaps. A chemical combination can certainly interact different with glass than it does with plastic. If the can for your cream soda changes its design, you make like it less, detracting from the overall experience, but that doesn't mean it tastes different.

When it comes to taste, containers make a difference in actual flavor. Not so with sight, though a good design may entail a more positive reception. A study in the April issue of the Journal of Consumer Research says that 'touch' also falls into the important category when it comes to flavor.

It may be only St. Patrick's Day but it's never too early to think about July 4th fireworks. Plus, 'green' has two meanings today.

Most kids love fireworks. They make pretty colors and loud noises - but they're not terribily friendly toward the environment. A group of researchers is working on that.

“No other application in the field of chemistry has such a positive association for the general population as fireworks,” says Thomas Klapötke from the University of Munich. “However, pyrotechnical applications are significant polluters of the environment.”

SCOTTSDALE, Arizona, March 17 /PRNewswire/ --

- General Forum Meeting, WLCSP Specific Tracks and Papers to be Presented

The WLCSP Forum today announced a general meeting to be held at the Radisson Fort McDowell Resort and Casino in Scottsdale, Arizona, on Tuesday, March 18, 2008, at IMAPS' 4th Annual International Conference and Exhibition on Device Packaging, March 17 through 20, 2008. The WLCSP Forum is also hosting two WLCSP specific tracks, featuring numerous technical papers and panel discussions.

HURST, Texas, March 17 /PRNewswire/ --

- Deal Launches Handango's Expansion into Retail

HORSHOLM, Denmark, March 17 /PRNewswire/ --

- Results Show Highly Significant Effect on Rhinoconjunctivitis (Hay Fever) and Asthma Symptoms in Children from age 5 to 16 Years-old

ALK-Abelló yesterday presented successful Phase III clinical study results with GRAZAX(R) in children at the American Academy of Allergy, Asthma & Immunology (AAAAI 2008) taking place in Philadelphia, Pennsylvania this week.

The main results from the GRAZAX(R) GT-12 study were presented to the scientific community. More than 250 patients participated in the randomized, double blind, placebo controlled trial.

ABU DHABI, United Arab Emirates, March 17 /PRNewswire/ --

- Revenues Grew 72% to Reach AED 8.3 Billion and Profit Exceeds AED 1 Billion

The Abu Dhabi National Energy Company PJSC, a publicly listed company on the Abu Dhabi Securities Market (ADSM: TAQA), today reported financial results for the fourth quarter and full year 2007.

Key highlights of the results for Q4 2007:

- Total revenue reached AED 3.0 billion compared with AED 2.5 billion for the same period in 2006, an increase of 23 per cent.

- Revenue from the electricity and water business grew by 57 per cent to AED 1.3 billion, from AED 0.8 billion for the same period in 2006. This does not include supplemental fuel sales to allow for a like-for-like comparison.

LONDON, March 17 /PRNewswire/ --

- Integrated sales desktop uses Microsoft technology to increase revenue and improve client service; first customer implementation already a success.

LONDON, March 17 /PRNewswire/ -- It is, as they say, a tough world - especially in the workplace.

In an increasingly globalised market place and with a highly competitive labour market, young people are finding they need a high-quality education, as well as extra qualifications to get that all-important job offer.

Even graduates who are working are finding they need to keep up with their professional development, to keep ahead of the game and to have the skills that will be seen by employers as being internationally transferable.

Professional marketing qualifications will boost your chances of success and progression if you work in a marketing or related area - such as sales, customer care, database management, advertising and marketing research.

SARATOGA, California, March 17 /PRNewswire/ --

- First RTLS Application using Rich Internet Applications Delivers Intuitive Web-based Graphical Interface Designed to Improve Asset Utilization and Workflow

Ekahau Inc., a leading provider of Wi-Fi-based Real Time Location Systems (RTLS), today introduced Ekahau Vision, a web-based visual interface that enables enterprise users of Ekahau RTLS to automatically monitor the location of tagged assets and people in real-time. Similar to consumer mapping applications, Ekahau Vision is based on Rich Internet Applications (RIA), which results in a user friendly and consumer-like intuitive interface designed to significantly reduce training requirements for users that need to locate critical assets and staff.