Does buying a Snickers bar instead of a Milky Way improve a baseball team's chance to win?  You can't prove it doesn't - and for that reason the most superstitious baseball fans have little brand loyalty beyond their baseball team.

A paper in the Journal of Consumer Research by Gita V. Johar of Columbia Business School and Eric J. Hamerman of Tulane University shows a sports fan will easily switch to a different product if the fan believes the new brand will bring about good luck or eliminate bad luck. Routines are simultaneously that important and completely malleable, they say.

A family of molecules called TAML activators provide an environmentally friendly method for breaking down toxic compounds that contaminate water, including endocrine disruptors.

Shrinking sea ice cover in the North Atlantic - baby harp seals impacted most.

A new paper says satellite images have allowed researchers to gauge the relative roles that genetic, environmental and demographic factors such as age and gender may be playing in harp seal stranding rates along the U.S. and Canadian east coasts in recent years.  Recent warming in the North Atlantic gets the blame, according to the paper by advocacy group the International Fund for Animal Welfare and Duke University. 

Resveratrol, a natural antioxidant compound found in red grapes and other plants, has received widespread attention for being a possible anti-aging compound and is now widely available as a dietary supplement; many claims have been made about its role in explaining the cardiovascular health benefits of red wine, and other foods.

New research in The Journal of Physiology instead suggests that eating a diet rich in antioxidants may actually block or counteract many of the health benefits of exercise, including reduced blood pressure and cholesterol. This is in contrast to studies in animals where resveratrol improved the cardiovascular benefits of exercise.

When we want to blow our minds with the sheer vastness of nature, we often turn to astronomy. In fact, we use the word astronomical to mean really a whole lot. But today, I'd like to make a case for biology.

Since 1935, when Austrian physicist Erwin Schrödinger created his famous thought experiment about a cat that was both alive and dead, physicists have tried to create large scale systems to test how the rules of quantum mechanics apply to everyday objects.

Researchers say they have made a significant step forward in this direction by creating a large system that is in two substantially different states at the same time

Understanding Schrödinger's cat

The visual cortex is a fantastical portion of the brain, and one which is enlarged in our species to the extent that we can use our eyes to make sense of the world around us in amazing detail. We notice colours, shapes, motion, direction, and even three dimensions, allowing the brain to generate a coherent percept of the visual scene. Many primates like ourselves are extremely visual animals, and rely on eyes not only to inform about the world around us, but to warn of impending danger or alert about opportunity.

A new paper in Biology Letters raises more questions about the benefits of vitamins as a health supplement.

High doses of dietary antioxidants such as vitamins are claimed to slow the process of cellular aging by lessening the damage to proteins, lipids and DNA caused by free radicals. Some research has found that the longevity of mice could be extended by administering particular vitamin supplements, despite the supplements' limited effectiveness in reducing free radical damage. However, the opposite was found to be true in voles in a new study.

The genetic sequence of the X chromosome, the female counterpart to the male-associated Y chromosome, reveals that large portions of the X have evolved to play a specialized role in sperm production.