BOSTON, July 8 /PRNewswire/ --

- Initial Findings

OTOinsights, the research arm of One to One Interactive, has released its first t=zero report, entitled 'Serious Games for Marketing,' (available for free download: www.tzero-research.com). The study set out to find how the top 10 user-generated builds in SecondLife compared with the top 10 corporate builds. In making these evaluations, particular attention was paid to production quality, publicity and advertising, social infrastructure, role of commerce and population density. Based on their findings, the t=zero team offers five insights for the design of future branding and marketing-oriented builds in virtual worlds.

BASEL, Switzerland, July 8 /PRNewswire/ -- With their nine-month extra-occupational intensive course in "Business Administration" the Betriebswirtschaftliches Institut und Seminar Basel (http://www.business-education.ch) addresses managers and self-employed professionals who require the management tools of Business Administration for the advancement of their careers. The start of the winter term for this flexibly structured Distance Learning Course is on 15 October 2008. According to Dr. Ralf Andreas Thoma, Director of Studies, "Nowadays receiving a consolidated, practice-oriented education in business administration leading to an additional professional qualification is absolutely necessary to further one's career and to improve one's job opportunities."

An increasing number of 70 year olds are having good sex and more often, and women in this age group are particularly satisfied with their sex lives, according to a study published today on BMJ.com.

Knowledge about sexual behaviour in older people (70 year olds) is limited and mainly focuses on sexual problems, less is known about "normal" sexual behaviour in this age group.

Nils Beckman and colleagues from the University of Gothenburg in Sweden, studied attitudes to sex in later life among four representative population samples of 70 year olds in Sweden, who they interviewed in 1971-2, 1976-7, 1992-3, and 2000-1. In total, over 1 500 people aged 70 years were interviewed about different aspects of their sex lives including sexual dysfunctions, marital satisfaction and sexual activity.

MOUNTAIN VIEW, California, July 8 /PRNewswire/ --

Centrify Corporation, a leading provider of Microsoft Active Directory-based auditing, access control and identity management solutions for non-Microsoft platforms, today announced that Societe Generale Corporate & Investment Banking (SG CIB) has selected Centrify DirectControl for a pilot deployment to optimize the efficiency and manageability of its UNIX- and Linux-based computing systems. Using Centrify DirectControl, SG CIB will be able to further optimize its IT management control by leveraging its existing, robust Microsoft Active Directory infrastructure to centrally administer user accounts and access controls for its UNIX and Linux server systems in addition to its Windows systems.

HOUSTON, July 8 /PRNewswire/ --

- Private-label distributors Smarthost and groupSPARK deliver choices to the reseller channel by offering hosted services on the Microsoft platform.

Today at the Microsoft Worldwide Partner Conference 2008, Microsoft Corp announced that private-label distributors Smarthost Sweden AB and groupSPARK Inc, the 2008 Microsoft Hosting Solutions Partner of the Year, are deploying new Microsoft-based services, enabling the reseller channel to expand their portfolio of hosted services and providing greater choices for resellers as they go to market with software plus services. Microsoft is also showcasing its Communications Sector Partner Community and Hosting Solutions Competency to further support its global partner network.

MAIDENHEAD, England, July 8 /PRNewswire/ --

- With Photo

Facts about drink driving

- Nearly 1 in 5 convicted drink-drivers are caught the morning after drinking.

- 51% of people are estimated to drive the morning after a moderate night out completely unaware they are still over the legal drink drive limit(1).

- If you drank 4 pints of beer or 3 large glasses of wine during a night out it could take as long as 12 hours for the alcohol to leave your system*. If you stopped drinking at midnight you could still be over the drink drive limit at 10 am.

- An endorsement for drink driving offence remains on a driving licence for 11 years, so it is 11 years before a convicted driver will have a "clean" licence again

The effective treatment of many forms of cancer continues to pose a major problem. Many tumors fail to respond to standard forms of chemotherapy or become resistant to the medication.

Scientists at the Helmholtz Centre for Infection Research (HZI) in Braunschweig, the Hannover Medical School (MHH) and Leibniz-Universität (LUH) in Hanover have now discovered a chemical mechanism with which a natural substance - argyrin - destroys tumours.

The basis for this breakthrough was an observation made by the MHH scientist Prof. Nisar Malek: he had been studying the role of a certain protein - a so-called cyclin-kinase inhibitor - in the development of cancer. In the process, Malek noted that mice in which the breakdown of the kinase inhibitor was suppressed by genetic change have a significantly lower risk of suffering from intestinal cancer.

Scientists have recently become interested in the biomechanics of a very unusual activity: skyscraper run-ups.

Competitors in this extreme sport ascend the steps inside the world's tallest buildings, the winners often scaling thousands of steps in just a few minutes. The study of these athletes could shed light on the metabolic profile of athletes and impact on studies of ageing.

"The wide age range of participants, from teenagers to those approaching their centenary, has improved our knowledge of the decline in body performance as we get older," Professor Alberto Minetti from the University of Milan explains. "Industries involved in cardio-fitness could also include the algorithms that we have developed in heart rate monitors, to help athletes maintain their best possible performance throughout races."

Humans often choose partners based on behavioural keys that are displayed during social interactions. The way we behave in different social contexts can reflect personality traits or temperament that may inspire long-term love. Behavioural norms that we perceive as sexually attractive are not culturally or evolutionarily arbitrary.

However, personality-mediated sexual selection is not just the privilege of mankind. László Garamszegiand colleagues at the University of Antwerp and at Eötvös University, Budapest used bird song as a model to investigate whether behavioural traits involved in sexual advertisement can serve as good indicators of personality in wild animals.

PARIS, July 8 /PRNewswire/ -- Alcatel-Lucent (Euronext Paris and NYSE: ALU) will publish its second quarter 2008 results on July 29, 2008. The press release will be sent at 7:45 AM CET.

Patricia Russo, CEO of Alcatel-Lucent, and Hubert de Pesquidoux, Chief Financial Officer, will present the second quarter 2008 results during a live audio webcast and conference call for financial analysts and media, which will be held at 1:00PM CET.

This conference will be available at http://www.alcatel-lucent.com/2q2008/

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