Companies selling food products may need to worry about their goods catching "cooties" by coming in contact with certain other products, such as lard and feminine napkins, in shoppers' carts or on store shelves.
Based on their findings, researchers at Duke University and Arizona State University suggest companies may want to reconsider their packaging and shelf positioning strategies in order to safeguard their brands from offending products.
Of all the things companies worry about when selling food products, catching "cooties" is probably not high on the list. But new research suggests it should be.