The billions of dollars that the food industry won't have to spend on pointless GMO labels isn't simply money saved for consumers- we are actually lucky they aren't spending billions on top of the billions they will already have to spend on pointless labels that could be required by the Obama administration under its health care reform provisions. Because it will all be passed through to us so someone, somewhere can get something for free.

Supermarket owners argue the proposed new federal food-labeling rule that stems from Obamacare would overburden thousands of grocers and convenience store owners to the tune of $1 billion in the first year alone. The proposed regulation requires store owners to label prepared, unpackaged foods found in salad bars and food bars, soups and bakery items. Erik Lieberman, regulatory counsel at the Food Marketing Institute, said testing foods for nutritional data will require either expensive software or even more costly off-site laboratory assessments.

How was this slipped in?  Yet another Executive Order, those things the president said he would never use when he was campaigning in 2008.  The FDA  is using that power to promote the silly notion that more labels cure obesity: "[The information] should help consumers limit excess calorie intake and understand how the foods that they purchase at these establishments fit within their daily caloric and other nutritional needs."

Supermarkets cry foul as FDA proposes new food labeling rule under ObamaCare By Shannon Bream, Fox News