COLUMBUS, Ohio - Potential voters who see the nation as being in dire economic straits view a presidential candidate as more "presidential" when he or she uses high-intensity, emotional language, a new study suggests.
But people who think the country is doing just fine think a candidate sounds more presidential when the language is more restrained.
The results of the experimental study may help explain the appeal of Donald Trump and Hillary Clinton to their supporters, said David Clementson, lead author of the study and a doctoral student in communication at The Ohio State University.
"The success of each may boil down to which candidate does better matching his or her language intensity with their audience," Clementson said.