When it comes to improving your golf game, you can spend thousands of dollars buying the latest titanium-induced, PGA player-promoted golf clubs; taking private lessons from the local "I used to be on the Tour" pro; or trying every slice-correcting, swing-speed-estimating, GPS-distance-guessing gadget. But, in the end, it’s about getting that little white sphere to go where you intended it to go.
Don't worry, there are many very smart people trying to help you by designing the ultimate golf ball. Of course, they are also after a slice of this billion dollar industry, as any technological advancement that can grab a few more market share points is worth the investment.