Political polls show Barack Obama ahead in the minds of confirmed voters but a nebulous grey area, the 'undecided' voter, coupled with margin of error, means anything can happen
Political parties spend a great deal of money trying to appeal who declare themselves undecided and there is a great deal of research that goes into figuring them out. The biggest question for psychologists; do undecided voters actually make their choices before they realize? University of Virginia psychology professor Brian Nosek and colleagues set out to find an answer.