So, you've seen the WSOP on ESPN—big money, big personalities, big bluffs. But what these highlight reels forget to mention is the fact that, at the highest level, there's method behind the blood-pumping madness. Behind every good bluff is a strong foundation of numbers. And here it is: the equation that defines when to pull the trigger, even if you're holding three-six offsuit.
Plug your numbers into this equation (or into the attached spreadsheet calculator) to calculate the percentage that you should bluff. Note—this works well for a specific situation: No Limit Texas Hold' Em, just after seeing the flop.
Rather than waxing poetic, it seems best to look at the variables in order: