'Functional foods' are those that provide a health benefit beyond basic nutrition and more people are recognizing that they are an important part of a lifestyle that leads to long-term fitness and even longevity.
Liz Sloan, writing in Food Technology, has identified the top 10 trends in functional foods. The article noted that a majority of Americans, 69 percent, are incorporating foods into a preventative lifestyle, while 27 percent are utilizing food as a treatment to manage a preexisting health condition. One-third of shoppers (36 percent) are trying to reduce the risk of developing a health condition, follow a doctor’s advice (30 percent) or manage/treat a specific condition on their own (25 percent), according to the Food Marketing Institute¹ data.
“Today’s consumers are extremely sophisticated, and they are attracted to functional foods’ ability to help manage health and wellness,” said Institute of Food Technologists(IFT) spokesperson Roger Clemens, PhD. Simply put, Americans are relying heavily on the foods they consume to improve their well-being.
Top 10 Food Trends