STOCKHOLM, July 16 -- ABSOLUT VODKA has launched Drinkspiration by ABSOLUT, a
sophisticated drink application combining the latest mobile technology with GPS,
Twitter and Facebook. Drinkspiration by ABSOLUT is an interactive encyclopaedia
of recipes that helps you find and share personalized drink recommendations
based on spirit, taste, weather, time of day, bar vibe, sound volume, real-time
drink trends and much more. Currently available as a free app for iPhone and
iPodTouch users, Drinkspiration is the #1 free app in Sweden and has been
downloaded 43,000 times in its first 13 days on the iTunes App Store. A version
created for Google Android will be unveiled at the Android Market later this

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Have you ever found yourself in a bar without really knowing what to order?
With Drinkspiration by ABSOLUT you’ll never have this problem again.
Drinkspiration is your best friend in the bar, giving you guidance, personalized
recommendations and an all-encompassing gateway to the drink universe, right in
the palm of your hand. said Fredrick Tallroth, Senior Manager Interactive
Marketing at The Absolut Company.

The Drinkspiration application features hundreds of vividly illustrated drink
recipes to satisfy every drink preference. The user can browse recipes or get
personalized and insightful drink recommendations based on personal taste,
location or occasion. Being the ideal application for bar guests wanting to try
something new, Drinkspiration is also the perfect inspirational tool for home
bartenders and professionals.

Drinkspiration by ABSOLUT also lets users share their location and real-time
drink choices through Facebook and Twitter. Combined with GPS capabilities, a
status update generated by the application could be John is having a Bloody Mary
in Buenos Aires.

The mobile application also gives seamless integration with
Sign up for an account and the drinks ordered in your mobile app automatically
creates top lists in your profile. From you can also download
live personal top list badges to embed on your blog or homepage, always updated
with your favorite drinks.

Finally, the application gives you a glimpse of the international nightlife
scene. In the World Section you see what drinks are ordered in real time across
the globe and the application automatically collects and highlights global drink
trends and top lists - all made possible by GPS technology.

We wanted to create the first interactive spirits application of its kind,
combining top-of-the line mobile technology with social media interaction and
user generated content, said Fredrick Tallroth. Drinkspiration by ABSOLUT solves
any drink dilemma, quickly and in an inspiring way.

Drinkspiration by ABSOLUT is strictly intended only for persons above legal
drinking age; by downloading the application, users confirm that they are 21
years of age or older. Users are required to declare that they are of legal
drinking age to access the application and may only share Drinkspiration by
ABSOLUT content with others who are above legal drinking age.

Download Drinkspiration by ABSOLUT for iPhone from iTunes App Store: mt=8

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Watch a Drinkspiration by ABSOLUT tutorial at

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Notes to the Editor: - Main features of the Drinkspiration by ABSOLUT
application: drink recommendations based on a variety of contexts, hundreds of
drink recipes and images, world trend list with real time updates on what drinks
are ordered around the world, personal order history, Facebook and Twitter
integration with auto-generated status updates, GPS capability, personal content
to download from - Drinkspiration by ABSOLUT gives
personalized drink choices based on a diverse range of categories: flavor,
taste, spirit, color, popularity, time of day, location, trends, classics, drink
type, bar vibe, sound volume, non-alcoholic, weather and more. - With a set of
live digital badges, such as My Personal Top List, users can embed relevant data
into his or her blog or website. - Prior to installing the application,
Drinkspiration by ABSOLUT requires the user to enter date of birth
(Year/Month/Day). If the birth date indicates that the user is below legal
drinking age, the person will be unable to use the application. - Any
information entered will be used for technical reasons only. It will not be used
by ABSOLUT for marketing purposes or sold to third parties. - For 30 years
ABSOLUT VODKA has been at the edge of creativity, and the brand has a genuine
enthusiasm for new technologies. Recently wins at the Webby Awards, One Show,
Epica, Cresta and Cannes Lion are proof of the brand’s passion for
creativity, design and all things digital.

For further information, please contact: Fredrick Tallroth, Senior Manager
Interactive Marketing, The Absolut Company, e-mail:, tel: +46-733-46-72-36

SOURCE: Absolut Company

For further information, please contact: Fredrick Tallroth, Senior Manager
Interactive Marketing, The Absolut Company, e-mail:,tel: +46-733-46-72-36