LONDON, February 2 /PRNewswire/ --
- Acision and Colibria Enable MTS to Differentiate its Messaging Service
Acision today announces that MTS, Russia's largest mobile operator, is using Acision's Instant Messaging solution to offer an enhanced messaging experience to its subscribers. Combining the Acision Person to Person Gateway with core elements from Colibria's award-winning product portfolio - including the state of the art Instant Messaging and Presence Service (IMPS) - Acision's Instant Messaging solution provides seamless integration between mobile instant messaging and SMS.
Mobile messaging continues to grow in popularity in Russia, and through this relationship, MTS has extended the SMS experience, adding conversational messaging, as well as the ability to share pictures, voice and video, all within the same application. Acision's Instant Messaging solution also integrates seamlessly with MTS' existing SMS services.
Pavel Roytberg, New Products and Services Department Director at MTS commented, Self-expression, personalisation, rich media and community features are increasingly important to our youth customers. More important, however, is that these are underpinned with the reliability and reach of SMS and the ability to use just one messaging client even when there is no data coverage. This proves that full integration with SMS is fundamental to the success of instant messaging.
Tony Morrish, Vice President and General Manager for Europe, Russia and Africa at Acision, added, SMS is the most widely used messaging medium in the world today - and as such it forms an excellent starting point for any mobile messaging service. As the world leader in messaging, we have gained valuable insight into the best ways to ensure ongoing messaging revenue growth.
Keith Gibson, CEO at Colibria said, By providing our market leading IMPS product as a core component of Acision's messaging portfolio, we are enabling operators like MTS to launch a superior, presence-enabled messaging experience to support the next phase in the evolution of mobile messaging growth.
NOTES TO EDITORS
Acision is the world's leading messaging company, providing communication solutions for over 300 network operators and service providers globally. http://www.acision.com/moreinfo
Mobile TeleSystems OJSC (MTS) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 89.68 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT).
Colibria is the leading global provider of new generation messaging and social networking solutions. Colibria's innovative product portfolio provides highly scalable and modular solutions for the deployment, expansion and evolution of enhanced messaging, rich profiling and social networking services.
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