SAO PAULO, Brazil, October 28 /PRNewswire/ --
- SMS and MMS Messages Represent Over Half of all Data Traffic
Acision, the world's leading messaging company, celebrates the first anniversary of its Latin America offices, with a market share of over 80%. Conservative estimates are that by 2011 the mobile messaging market in Latin America will have grown by a further 25 per cent.
Acision's messaging solutions support 31 operators across the 35 countries in Latin America. This includes 9 of the top 10 market leaders who together have a combined market share of over 85% of the Latin American mobile data services market, according to information from Teleco.
The arrival of 3G in the region and the expansion of mobile data services mean that Latin America is now experiencing impressive growth in the mobile messaging market. Frost Sullivan report that within the Latin American SMS market, growth will come from exploring new markets and the offering of new services, such as enterprise messaging and SMS-based applications. In a separate study, the GSM Association and the portal ConvergenciaLatina state that SMS and MMS messages now represent 52% of the total data traffic in Latin America.
In Latin America, Brazil has the largest market in terms of mobile data services. However, users in Brazil send only 6 messages per person, per month compared to the SMS power users in Venezuela who send an average of 8 per person, per day, said Eduardo Bueno, Vice-President of Marketing and Sales for Acision in Latin America. More than half of mobile data service users in the region already use SMS messages to communicate and with the expansion of new SMS-based applications, we anticipate exponential increases in the use of mobile messaging by 2011. Acision will use its global expertise to enable local network operators to exploit the growth opportunities created through innovative SMS-based applications and services.
Acision is the world's leading messaging company, providing communication solutions for over 300 network operators and service providers globally. http://www.acision.com
* SMS traffic by subscriber numbers
Press information: Nick Peart, Acision - Director of Communications, T: +44(0)118-916-8157 (direct), E: email@example.com; Acision Latin America, Renata Pires - +55-11-5504-8365, firstname.lastname@example.org; Pimenta Comunicacao, Debora Mari - +55-11-6858-9190/ mobile: +55-11-8136.6827, email@example.com; Responsible Journalist: Regina Pimenta (MS: 5070)