SAN FRANCISCO, March 26 /PRNewswire/ --

- Third Annual Competition held at Cannes Lions 2008 55th International Advertising Festival

The Future Lions global student advertising competition (, hosted by AKQA in collaboration with the Cannes Lions International Advertising Festival, is calling for entries in its 2008 competition.

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The annual competition challenges students to develop an idea for advertising a global brand in a way that would not have been possible five years ago. Winning concepts will be honored at Cannes Festival on June 21 in the Debussy Theatre, bringing the global festival some fresh perspective and giving the students a chance to show their work to the world's leading agencies.

"In our Future Lions competition there are no rules in terms of media or technology; no restrictions around product or target audience," said Rei Inamoto, Global Creative Director at AKQA. "We are looking for ideas that redefine the medium and the message, ideas that will influence the way media is consumed in the future."

Concepts can rely on new media types or use traditional media in completely new ways. The students submitting the five winning ideas will win registration to the festival in Cannes, France, June 15-21, and be honored with a Future Lion Cub, a limited edition toy designed by AKQA, as recognition for their creative achievement. The deadline for submissions is May 19, 11:59 PST.

New to this year's competition, the individual school landing the most student submissions onto the Future Lions shortlist will be recognized as the "Future Lions School of the Year."

The 2008 Future Lions call for entries features a limited edition poster by illustrator Ashley Wood depicting the competition's iconic lion cub taking on the robotic "industry machine". To see Wood's commissioned work and get more details about the contest, visit

About AKQA

AKQA is one of the world's most influential creative and technology companies. A recognized pioneer and innovator, AKQA provides ideas, insights, customer relationship marketing and e-commerce solutions to the world's leading brands. An independent agency, AKQA has offices in Amsterdam, London, New York, San Francisco, Shanghai and Washington DC. For more about AKQA, visit

About Ashley Wood

Australian artist Ashley Wood has been a professional illustrator for more than ten years, and has worked for most major entertainment companies including Dreamworks SKG, Warner Bros., Random House, Marvel Comics, McFarlane Entertainment, IDW and Konami. His illustration technique is a combination of traditional painting, coupled with digital photography and graphic software.

For more information:

Molly Parsley, AKQA, +1-415-645-9473 or or Hester Bloch, AKQA, +44-0-20-7780-4857,

Web site:

Molly Parsley, +1-415-645-9473,, or Hester Bloch, +44-0-20-7780-4857,, both of AKQA ; Photo: NewsCom: , PRN Photo Desk,