AMSTERDAM - IBC2008, September 11 /PRNewswire/ -- At the IBC2008 trade show and exhibition, which runs from September 11-16, Alcatel-Lucent (Euronext Paris and NYSE: ALU) is highlighting how it is spearheading the evolution of the TV experience for the next generation of TV viewers. At the show, Alcatel-Lucent - in Hall 12P, Stand # C20 in Amsterdam's RAI convention centre - is reasserting its commercial leadership in IPTV, as the company is currently supporting more than 13 per cent of all IPTV subscribers worldwide across its various platforms - more than any vendor. The company also is demonstrating its technical strength in mobile TV, having achieved a series of significant milestones with its Unlimited Mobile TV solution.

Today, Alcatel-Lucent is supporting more than 2 million IPTV subscribers and over 50 service provider customers worldwide, as IPTV becomes a key element in many service providers' triple and quad play service bundles. The IPTV market continues to grow at a rapid pace with more than 11 million IPTV subscribers in service worldwide, a number forecasted to reach 65 million by 2010.

"IPTV has matured into a mass market service, with Alcatel-Lucent leading the way," said Michel Rahier, President of Alcatel-Lucent's carrier activities. "Now we're taking the TV experience to the next level, introducing greater interactivity and personalisation and extending TV service to mobile devices, enriching the experience for the consumer. At IBC 2008 we are demonstrating how viewers can have a rich, interactive and personalised experience, an experience they can take with them wherever they go", he added.


In its stand at the show Alcatel-Lucent will be demonstrating a variety of innovations and industry leading products to support IPTV and mobile TV services.

In a world first, throughout Amsterdam's RAI convention centre, Alcatel-Lucent will provide live mobile TV coverage using an integrated end-to-end mobile TV solution based on the DVB-SH standard. The solution includes Alcatel-Lucent 9600 DTR broadcast mobile TV transmitters for DVB-SH/DVB-H, and DVB-SH handsets from Sagem equipped with DVB-SH chipsets from DiBcom. The transmission will be made in the S-Band and in the UHF band, highlighting the multi-frequency capability of the DVB-SH standard.

Alcatel-Lucent also will be highlighting its leadership in IPTV middleware, as well as solutions to support mobile multimedia content delivery and targeted and interactive IPTV advertising. The demonstrations also will include a multi-screen showcase highlighting how a user experiences entertainment across the three screens (TV, mobile and PC) and how content can be shared across those screens whether they're at home or on the go.

Furthermore, using the latest Samsung SGH-P960 handsets, Alcatel-Lucent's DVB-H service delivery platform will showcase the support of several Smartcard Profile suppliers based on the Open Mobile Alliance BCast Smartcard Profile (OMA BCAST SCP) standard, as well as Gemalto's audience monitoring system, thus helping mobile network operators and broadcasters to better monetise their contents.

Also on display will be the Alcatel-Lucent 9600 DTH fixed and Mobile TV transmitter range, including low power and high/medium power digital terrestrial repeaters for DVB-T/DVB-H.

Additionally, Alcatel-Lucent will showcase its Video Operation Centre (VOC) solution, a service-oriented solution that enables operators to take control of end-user perceived quality of experience by integrating objective and subjective end-to-end video service monitoring with head end management. Successfully deployed in a number of major operators, the Alcatel-Lucent VOC helps to reduce OPEX & CAPEX and significantly increases customer service, enabling a better focus the end user.


Olivier Coste, Chairman of Alcatel-Lucent's mobile broadcast activities will speak on Monday, Sept. 15, from 12:00 to 12:30 PM on the 'Implementation of DVB-SH' as part of a session dedicated to "Open Standards, Technology and Implementation".

About Alcatel-Lucent

Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable service providers, enterprise and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With operations in more than 130 countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organisations in the telecommunications industry. Alcatel-Lucent achieved revenues of Euro 17.8 billion in 2007 and is incorporated in France, with executive offices located in Paris. For more information, visit Alcatel-Lucent on the Internet:

Alcatel-Lucent press contacts: Régine Coqueran, Tel: +33-1-40-76-49-24, Mark Burnworth, Tel: +32-3-240-38-81, Alcatel-Lucent Investor Relations, Rémi Thomas, Tel: +33-1-40-76-50-61, Tom Bevilacqua, Tel: +1-908-582-7998, Tony Lucido, Tel: +33-1-40-76-49-80, Don Sweeney, Tel: +1-908-582-6153,