HONG KONG, June 5 /PRNewswire/ --

- Identify the ".Asia" Domain Fetching Highest Auction Price to Win!

DotAsia Organisation officially announces the ".Asia" Hot-or-Not Domains Appraisal Contest. Identify the ".Asia" domain fetching the highest auction price in the ".Asia" Sunrise and Landrush Auctions and walk away with US$15,000 cash prize. Since its soft launch earlier, entries have already been received around the world at the contest website: http://www.think.asia, demonstrating the global appeal of the ".Asia" domain.

"It is a fun contest for everyone. We believe it will help raise public awareness on the investment opportunities in the blooming cyber real estate market and give the pros a chance to win bragging rights over the art of domain appraisals," said Edmon Chung, CEO of DotAsia.

Since the public opening of the ".Asia" domain in March, there has been a growing amount of interest. "We are excited to see China, India and Australia among the driving forces of adoption of the ".Asia" domain for the Asia market. While global brands such as SonyEricsson.Asia establish anchor sites, the adoption by small businesses expanding to the Asia market exemplifies the solid growth value of ".Asia" domains," adds Chung.

Revolutionizing the chaotic rush characteristic of previous domain land grabs, DotAsia, the not-for-profit organisation overseeing the ".Asia" registry adopted an auction process for domains receiving more than one qualifying application during the initial launch period. The investment value of ".Asia" domains immediately began to be realized as auctions for popular domains such as sushi.asia and sales.asia reached tens of thousands of dollars while other top winning bids fetched over US$80,000. Recent public auction results such as pizza.com for US$2.6M and Chinese.com for US$1.1M fuels further speculation. The value of toy.asia or coffee.asia could be limitless over time but now everyone has the chance to succeed in the Hot or Not Contest.

Figure out which ".Asia" domain fetches the highest auction price and what price it would be and take home the cash prize! The contest includes 5 weekly prizes of US$1000 each and a grand prize of US$10,000. For those who are not domain investment pros, DotAsia is also providing expert appraisal reports and commentaries from Ename, Sedo, EuroDNS and Pool.com at the contest blog at http://www.think.asia . A live ticker showing auction bids is also available at the site.

Web site: http://www.registry.asia

Pavan Budhrani of DotAsia, +852-3741-001, pavan@registry.asia