HONG KONG, March 26 /PRNewswire/ --

- DotAsia Announces 'Hot or Not' Contest, Invites Everyone to Participate

- 'Cyberport.Asia' Launches to exemplify Hong Kong as Asia's World City

DotAsia Organisation announces Go Live of the ".Asia" registry, signifying the start of first-come-first-served registrations, allowing anyone around the world to get their ".Asia" domain instantaneously. "With over 10 million domains registered in China alone and over 150 million worldwide, the potential for ".Asia" is only now starting to be realized. There are millions of great ".Asia" domains still available on a first-come-first-served basis," says Edmon Chung, CEO of DotAsia.

During the earlier Sunrise and Landrush phases, .Asia already received over 500,000 domain registration applications. About 45,000 domains received more than one application, and will go to auction. This proved to be successful in reducing the chaos created in previous domain launches as registrants clamour for high value domains.

"The '.Asia' launch has demonstrated a management team committed to balancing the protection of rights while encouraging demand and adoption," says Peter Dengate Thrush, Chairman of ICANN. "The success of the '.Asia' launch will pave the way and set a new benchmark for future top-level-domain launches."

Among domains headed to auction are highly valuable names such as "buy.asia" and "hot.asia". A live ticker and further information is found at http://auctions.registry.asia . Engaging the public in some fun, DotAsia is launching a first-of-its-kind "Hot or Not" contest: Anyone can play to guess which ".Asia" domain will fetch the highest auction price and what that price might be. Details and prizes will be announced shortly and posted on http://www.think.asia .

"It should be an exciting contest! It will be interesting to see which '.Asia' domains people think are hot. I think there will be quite some surprises," adds Chung. "Through the contest, we hope to foster awareness of the '.Asia' domain and the appreciation of the value of a good name."

Among the first to recognize the value of ".Asia" is Hong Kong Cyberport, who announced today the launch of "www.Cyberport.asia". "Adopting www.cyberport.asia as our online identity aligns us with Hong Kong's vision as Asia's World City, and our mission to be the hub of IT business in Hong Kong and around Asia," says Nicholas Yang, CEO of Cyberport.

Media Enquiries: Pavan Budhrani Tel: +852-3741-0015 Email: pavan@registry.asia

Web site: http://www.registry.asia

Pavan Budhrani of DotAsia, +852-3741-0015, pavan@registry.asia