LUDWIGSHAFEN, Germany, January 30 /PRNewswire/ -- Surely you know of those practical plastic pouches which heat-up as soon as you bend the metal platelet inside. A good thing to have during winter: warm fingers are just a pants pocket away. But how does it work without fire or a battery? Another secret that can be revealed through chemistry. In entertaining weekly episodes our Chemical Reporter answers questions of our podcast listeners on chemistry in our everyday life.

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Podcast Chemistry of Innovations: http://www.basf.com/podcast

This podcast is the audible innovation magazine of BASF. Experience monthly an actual topic on how chemistry will design our future. The actual episode is on "Sports flooring with rebound effect makes athletes faster".

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BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF's high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of EUR52.6 billion in 2006. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.

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Editorial contact: For the UK: BASF plc Chris Wilson Corporate Communications Phone: +44-161-488-5616 Fax: +44-161-488-4133 E-Mail: chris.wilson@basf.com For the US: BASF Corporation Betsy Arnone Corporate Communications Phone: +1-973-245-7865 Fax: +1-973-245-6714 E-Mail: betsy.arnone@basf.com For Germany/Europe: BASF Aktiengesellschaft Rainer Mueller-Mueffelmann Corporate Innovation Communications Phone: +49-621-60-41040 Fax: +49-621-60-20548 E-Mail: podcast@basf.com

Editorial contact: For the UK: BASF plc, Chris Wilson, Corporate Communications, Phone: +44-161-488-5616, Fax: +44-161-488-4133, E-Mail: chris.wilson@basf.com