ZWOLLE, The Netherlands, March 9 /PRNewswire/ -- Capital ID, specialist in software for marketing operations management (MOM), expects to expand both its client base and its innovative product range in 2009. Current economic developments are the perfect opportunity for marketing organizations to cut costs using ID manager software, Capital ID's marketing operations management (MOM) platform. The year 2008 proved to be a successful one, with Capital ID entering various international partnerships and once again being recognized by Gartner Research in the Magic Quadrant.

According to Dennis Steen, Capital ID's CEO, the ability to control marketing operations generate management information on marketing spending is becoming critical. With the current state of the economy, businesses are looking for cost-cutting working methods. And our software is all about efficiency and reducing costs. ID manager automates marketing processes, resulting in lower costs and greater efficiency. It enables users to track marketing budgets and spending, resulting in enormous savings whilst optimizing the marketing operation at the same time.

The year 2008 was a positive one for Capital ID, despite a few setbacks. The Dutch company initiated international operations, opening branches in the United Kingdom and the United States. The UK operation is very successful and a number of new clients have been contracted. For the time being, Capital ID has withdrawn its presence from the US. We firmly believe we can be successful in the US market, but it will be through partnerships rather then opening offices. Now is the time to focus on the home market and invest in partnerships. Says Steen.

Capital ID has also entered strategic international partnerships with Metia and Charterhouse. Both organizations will be selling ID manager directly and be involved in the implementation. Marketing specialists are under pressure these days to work more efficiently, forcing them on an urgent quest to optimize the marketing process. I'm delighted about our partnership with Capital ID. ID manager software provides an effective solutions for marketing driven organizations. This is an excellent opportunity for both parties, said Steve Ellis, CEO of Metia.

The business unit ID Interactive was sold via a Management Buy out Max Schrevelius and Arnout Schutte - took over the division. Steen: Max and Arnout have proved over the last few years that they are natural entrepreneurs. I am proud they took this step and their enterprising spirit, and we will of course continue to work together closely.

Early March Gartner published the Magic Quadrant for Marketing Resource Management. Capital ID was included This is fantastic news, says Steen. Our company has developed its market position very positively relative to the previous year. In such uncertain economic times, this is an exceptional and motivating result, and it shows to our customers and staff that we are on the right track.

Expectations for 2009 are positive. The company has grown consistently over the last six years increasing turnover and profitable . Steen: Our existing relations appreciate the benefits and are well aware of the benefits and the savings. They continue to invest in ID manager. There is an increasing interest in our software and we are expanding our business

About Capital ID

Capital ID is dedicated to the automation of marketing communications, and leads the market with its 'ID manager' software, which it developed in-house. The company is an international player in the field of marketing operations management (MOM) and digital asset management (DAM). It's clients include market leaders like Randstad Holding, Starbucks, AkzoNobel, Rabobank, OHRA, Grolsch and the Dutch government. International partners include Metia, Charterhouse, NykampNyboer and MRMLOGIQ. Capital ID is managed by Dennis Steen and Andréy Prins. The company's head office is in Zwolle, the Netherlands. Visit http://www.capitalid.com for more information.

Capital ID BV - Assiesplein 1 - 8011 XD Zwolle - The Netherlands

Tel: +31-(0)38-422-9999 - Email: info@capitalid.nl

Internet: http://www.capitalid.nl

For editorial information: Influx PR - Marleen Lassche - tel: +31-(0)55-366-3034 - email: marleen@influx-pr.com. Or Capital ID - Dennis Steen - tel: +31-(0)6-5142-0626 - email: d.steen@capitalid.nl