LONDON, July 29 /PRNewswire/ --

- Big Brother Gossip Spurs Traffic to Entertainment News Sites

- Acquisition of Bebo Propels AOL to U.K.'s 6th Ranked Property

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its June rankings of the largest and fastest-growing Internet properties and site categories in the U.K. based on data from the comScore World Metrix audience measurement service.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

June saw modest increases in the entertainment news, retail fragrances/cosmetics, retail jewelry/luxury goods/accessories, and careers services and development site categories. Channel4 was the fastest growing site in June, up 32 percent to 4.7 million unique visitors, driven by interest in this season's Big Brother. AOL's acquisition of Bebo.com propelled it to the number 6 ranking in the U.K. with 17.1 million visitors.

Top Gaining Site Categories for June 2008 Top 10 Gaining Site Categories by Number of U.K. Unique Visitors June 2008 vs. May 2008 Total U.K., Age 15+ - Home and Work Locations* Source: comScore World Metrix Total Unique Visitors (000) Property May-2008 Jun-2008 %Change Total Internet : Total Audience 34,489 34,860 1% Entertainment - News 10,167 10,570 4% Retail - Fragrances/Cosmetics 3,344 3,432 3% Retail - Jewelry/Luxury Goods/Accessories 2,281 2,327 2% Career Services and Development 10,197 10,334 1% Search/Navigation 32,057 32,257 1% Conversational Media 27,547 27,660 0% Retail - Movies 6,963 6,984 0% Portals 32,380 32,421 0% Newspapers 14,731 14,741 0% Photos 17,636 17,635 0% * Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for June 2008 Top 10 Gaining Properties by Number of U.K. Unique Visitors* June 2008 vs. May 2008 Total U.K., Age 15+ - Home and Work Locations** Source: comScore World Metrix Total Unique Visitors (000) Property May-2008 Jun-2008 %Change Total Internet : Total Audience 34,489 34,860 1% Channel4 3,544 4,664 32% John Lewis Partnership 2,119 2,416 14% Guardian Media Group 3,793 4,305 14% First Choice Holidays PLC 3,939 4,246 8% 365 Media Group 2,299 2,462 7% Facebook.com 15,195 16,132 6% Virgin Media 4,910 5,159 5% Reed Business Information 2,317 2,430 5% Jobcentreplus.gov.uk 2,729 2,845 4% Groupe Lagardere 2,353 2,452 4% * Ranking based on the top 100 U.K. properties in June 2008, excludes growth occurring from reallocation of site traffic, such as the inclusion of Bebo.com beneath the AOL LLC property. ** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for June 2008 Top 25 Properties by Number of U.K. Unique Visitors* June 2008 vs. May 2008 Total U.K., Age 15+ - Home and Work Locations** Source: comScore World Metrix Total Unique Jun-08 May-08 Visitors (000) Rank Rank Property Jun-08 N/A N/A Total Internet : Total Audience 34,860 1 1 Google Sites 30,614 2 2 Microsoft Sites 28,212 3 3 eBay 21,093 4 4 Yahoo! Sites 20,801 5 5 BBC Sites 18,496 6 12 AOL LLC*** 17,080 7 6 Facebook.com 16,132 8 8 Wikipedia Sites 12,995 9 7 Ask Network 12,781 10 10 Amazon Sites 10,838 11 11 Fox Interactive Media 10,501 12 15 DMGT 9,856 13 14 Apple Inc. 9,738 14 13 Lycos Europe Sites 9,528 15 16 CNET Networks 8,386 16 17 Tesco Stores 7,185 17 18 Home Retail Group 6,901 18 20 Yellow Book Network 6,657 19 19 Sky Sites 6,518 20 22 News International 6,048 21 23 Expedia Inc 5,947 22 21 Moneysupermarket.com Financial Group 5,884 23 41 Gorilla Nation 5,433 24 24 Viacom Digital 5,416 25 27 Orange Sites 5,325 * Ranking based on the top 100 U.K. properties in June 2008. ** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. *** Beginning with June 2008 comScore data, the AOL LLC property now includes Bebo.com

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate

Web site: http://www.comscore.com

Jamie Gavin of comScore, Inc., +44-(0)-207-099-1775, worldpress@comscore.com ; Photo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO, AP Archive: http://photoarchive.ap.org, PRN Photo Desk, photodesk@prnewswire.com