LONDON, June 17, 2010 /PRNewswire/ -- Currys and PC World, the UK's leading electrical retailers, will open the doors to a brand new joint store in Stockton-On-Tees on 17 June 2010 The 2-in-1 Megastore has created 25 new jobs in the local area and offers Stockton-on-Tees residents a great new electrical shopping destination.

The new store provides the best of both brands under one roof, making shopping for electricals a much simpler and more enjoyable experience for customers. The new store will offer the widest ranges and best selection of electricals from both Currys and PC World ensuring a better shopping experience for customers.

The new joint store showcases thousands of products including a huge range of TVs ( http://www.pcworld.co.uk/gbuk/tv-dvd-audio/flat-panel-tvs-743-c.html), digital cameras (http://www.dixons.co.uk/gbuk/index.html) and MP3/4 players include brands such as Apple, Bose and Panasonic.

The new 2-in-1 store offers customers a 'hands-on' product experience coupled with extended product ranges, which is designed to meet all technology needs. This Store has a huge selection of interactive 'play tables' allowing customers to pick up, turn on and test out a wide range of products before they purchase including premium brands such as DeLonghi and Jura.

Dave Renton, Store Director, comments: The new 2-in-1 Megastore in Stockton-on-Tees brings together the best from both Currys and PC World and offer shoppers a great range of consumer electronics. The store opening is also a boost to the local economy with new jobs created.

Customers will be greeted by an exciting, fun and interactive in-store experience where they can test out and play with products and get impartial advice from store colleagues. Whether you're tech-savvy or need a bit more advice with your purchases, the staff will be on hand to make sure you get the most out of your visit.

The Stockton-on-Tees store colleagues have all taken part in a new training programme; specifically designed by the retailer, to ensure they can offer customers help and advice to enable them find the right solution to their individual needs and technology requirements. As well as improved customer service and a new in-store experience, Currys and PC World remain committed to giving customers the best priced electrical goods.

The Stockton-on-Tees 2in1 Megastore is part of an ongoing Currys and PC World refurbishment program across the country.

Dave added: 'The Stockton-on-Tees Megastore will offer an unbeatable combination of value, choice and service and will be the number one destination for electrical products in the area.

About Currys:

Currys is the UK's biggest electrical retailer with a network of over 500 stores nation-wide, including out of town stores, high street Currys.digital stores and a Currys Megastore in the Midlands. It also stocks a wide range of dishwashers, washing machines (http://www.dixons.co.uk/gbuk/index.html) and fridge freezers.

Anina Castle, Head of Consumer PR, T: +44(0)1727-202379, anina.castle@dsgiplc.com

SOURCE: DSGi plc

CONTACT: Anina Castle, Head of Consumer PR, T: +44(0)1727-202379,anina.castle@dsgiplc.com