READING, England, November 19, 2010 /PRNewswire/ -- DediPower is helping to drive the NoSQL debate among the UK's technical community by holding a dedicated event on 7 December 2010, at Lord's Cricket Club, Media Centre.

The "Demystifying NoSQL" event will highlight the potential applications and benefits for this controversial new data storage and retrieval techniques and outline the challenge to current relational database applications.

Hosted by broadcast technology presenter, Spencer Kelly, the day will include panel discussions and a keynote speech from Nick Telford, systems developer at Tweetmeme - the Twitter link aggregator whose exponential success and growth has pushed database technology to the max.

While offering inherent flexibility, many traditional relational databases are incurring massive overheads, particularly for rapidly growing organisations. This raises a new dilemma for many IT professionals - "Do you need to keep flexibility high? Or can this be sacrificed in order to keep costs down and make demand-based scaling less expensive?"

Want to voice your opinion, find out more or just catch up with those in the know? Register for the event and find out more at http://www.dedievents.co.uk/

About DediPower

DediPower, backed by its philosophy of "support with passion", is a leading international provider of IT hosting and cloud infrastructure solutions. With data centres in the UK, North America and Asia, DediPower supports thousands of customers including Sony, Virgin, Eidos, NHS, Bluhalo and Lovemoney.com with the latest technology to reduce costs, improve service levels and maximise their online potential. It is ranked among the UK's 50 Fastest Growing Private Tech Companies by the Sunday Times Microsoft Tech Track 100. DediPower is headquartered in Reading Berkshire, UK. For more information, visit http://www.dedipower.com or follow DediPower via Twitter, twitter.com/dedipower.

SOURCE: DediPower Managed Hosting Ltd

CONTACT: DediPower Contact: Guy Tarring, DediPower Managed Hosting, Tel:+44(0)870-252-3600, E-mail: info@dedipower.com; Claire Hutchison, CCgroup,Tel: +44(0)118-920-7650, E-mail: dedipower@ccgrouppr.com