NORRKOPING, Sweden, October 21, 2010 /PRNewswire/ -- Dreampark, the leading provider of middleware for any platform - cable, terrestrial or IPTV - in the European market, today announced that Serverado AB, a Swedish provider of broadband TV, has selected Dreampark Dreamgallery(TM) Middleware to replace its previous middleware solution. This announcement showcases Dreampark's position as the IPTV middleware provider of choice in Europe, while strengthening the growth of the company.

Serverado's model is based on Open Choice, which provides an open platform where customers can choose freely from the available content. Serverado have signed several content providers that make it the ideal choice for the widest range of broadband TV content available in Sweden, as well as a large selection of international channels.

Our goal with this IPTV investment is to give customers rich features and user-friendliness. This has driven our decision to change over to Dreampark as our IPTV middleware platform provider, says Thomas Holmström, CEO of Serverado. Dreampark has many years of considerable experience within the middleware space and the expertise they have gained through deployments all over Europe gives us confidence that they can exceed our expectations.

It is a privilege that Serverado has chosen Dreampark. We are confident this partnership will successfully achieve Serverado's goal in delivering a real user experience with our dynamic solution on their Open Choice platform, says Per Skyttvall, CEO at Dreampark.

About Dreampark

Dreampark delivers TV on Your Terms. Dreampark's Dreamgallery(TM) is the most deployed IPTV middleware in Europe on any platform and any environment - cable, terrestrial or IPTV. Dreampark's Dreamgallery maximizes operator flexibility and performance by taking advantage of the powers of open standards, such as HTML and SVG, to give operators full control of their TV portals for customization and regionalization. For more information, please visit

About Serverado

Serverado AB is a Swedish IPTV operator providing services for open-Broadband-TV in cooperation with several municipal networks in central Sweden. Serverado operates according to an open delivery model initially defined by SABO, Swedish Association of Municipal Housing Companies. This openness allows Serverado to offer the widest range of Swedish Broadband TV channels and a large selection of international TV channels, while enabling viewers to choose freely among the available content independently of the provider offering the service. For more information, visit

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SOURCE: Dreampark

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