LONDON, December 1 /PRNewswire/ --

- Enterprises Respond - Vertical Opportunities Unveiled!

- Frost Sullivan to Host Analyst Briefing on Environmental Sustainability Initiatives in the ICT Sector on Tuesday, 9 December 2008 at 15.00 GMT

Frost Sullivan will host a live briefing on Tuesday, 9 December 2008 at 15.00 GMT to provide industry participants with an update on environmental sustainability initiatives in the ICT sector in light of a softer economy.

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The economic downturn has caused a reshuffling of business priorities as companies trim down and prepare for an economic storm. Eco-initiatives, many argue, have fallen off or dropped to the bottom of CEO agendas. Frost Sullivan research reveals that contrary to conventional wisdom, green initiatives remain a priority - both for short term cost efficiency gains and long term growth. These findings will be presented jointly by Frost Sullivan's North American ICT Consulting Vice President Brian Cotton and European Telecoms Principal Analyst, Sharifah Amirah. Issues discussed will include eco-strategy development, eco-drivers and opportunities as well as regional variances of the eco-inertia. Joining the briefing as a guest speaker is Molly Webb, Corporate Engagement Manager at the Climate Group. She will provide insights into the role of ICT and climate change based on her experience writing the SMART 2020 report published this year.

This briefing will benefit a wide spectrum of vendors and service providers across the various industries that have and are looking to invest in green opportunities as well as those looking to craft their eco-strategies.

A carefully designed eco-strategy will enable companies to gain from significant cost efficiencies available with sustainable technology. Smart leaders recognize this, and ensure that the right investments are in place to address end user demands, promote legislative compliance and attract strong talent. The present economic lull is an opportune time for companies to devise and implement their eco-strategies, notes Sharifah Amirah, Principal Analyst for Frost Sullivan Information Communication Technologies group.

To participate in the briefing, please e-mail Joanna Lewandowska at with the following information: your full name, company name, title, telephone number, e-mail address, city, state and country. Upon receipt of the above information, a registration link will be emailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

Frost Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost Sullivan's Growth Partnerships, visit

CONTACT: Joanna Lewandowska Corporate Communications P: +48-22-390-41-46 E:

Joanna Lewandowska, Corporate Communications, Frost Sullivan, +48-22-390-41-46, ; Photo: NewsCom:, AP Archive:, PRN Photo Desk,