LONDON, March 25 /PRNewswire/ --

- Frost Sullivan to Host Analyst Briefing on Quad Play service on Wednesday, 1 April 2009 at 15.00 BST

Frost Sullivan's Information Communication Technologies group will host a live briefing open to all on Wednesday, 1 April 2009, at 15.00 BST, to provide industry participants with an overview of Beyond Quad Play opportunities on the market.


A digital society affects change in the way of life and we have only just begun to see commercial offerings from telecom service providers. They have transformed from being traditional monopolistic telecommunication operators to become multimedia communication service providers. The industry evolved from providing a communication service in fixed telephony to one where fixed telecom operators introduced Triple Play (fixed telephony, broadband and IPTV) to counter the erosion of fixed line subscribers. As a digital society becomes more entrenched, service providers continue to change their business models to capture these opportunities. This quest to meet the demands of a digital citizen leverages on the growing trend of convergence in telecommunications, IT and media industries. Service providers are expanding their Triple Play bundle to include media as a Quad Play offering. During the briefing Frost Sullivan will attempt to illustrate the potential revenue to the service provider and the likely investments service providers will need to meet the Quad Play opportunities.

Highlights of the briefing include a discussion on the different routes undertaken by traditional telecom operators and service providers from the media and IT industries. In turn, we attempt to quantify the potential CAPEX that will feed into the eco-system of players.

This briefing will benefit telecommunications, media and entertainment service and content providers.

At the end of the day, the revenue potential hinges partly on the consumer's expectations as well as propensity to spend and partly on the provider's ability to deliver, customise and thus monetise traffic, says Yiru Zhong, Frost Sullivan Analyst for ICT group. For example, traditional Telcos and other service providers such as broadcasters and other high definition content aggregators, have a critical operational need to demand high quality, reliable and secure networks for content delivery. Telecom operators stand to generate revenues as a transport network especially if those with flexibility in offering various Quality of Service (QoS) levels at corresponding price points. This is an important change in order to compensate for the decline in bundled service margins.

To participate in the briefing, please e-mail Joanna Lewandowska at with the following information: your full name, company name, title, telephone number, e-mail address, city, state and country. Upon receipt of the above information, a registration link will be emailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

GIL 2009: Europe

Frost Sullivan has expanded its flagship Global Congress on Corporate Growth - GIL Global - into several major cities around the world including London. For the first time ever in Europe, Frost Sullivan will be hosting the Growth, Innovation and Leadership Congress 'GIL 2009: Europe' on 19-20 May, at the Sofitel St James in London. GIL Global is the industry's only event designed to support senior executives in their efforts to achieve sustainable, top-line growth. To register, obtain a programme agenda, explore sponsorship opportunities, or attend as a member of the media for GIL 2009: Europe, please contact Joanna Lewandowska, Corporate Communications for Frost Sullivan in Europe, at One-on-One interviews with Frost Sullivan senior growth consultants are also being scheduled. For more information you can also visit

About Frost Sullivan

Frost Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit

CONTACT: Joanna Lewandowska Corporate Communications P: +48-22-390-41-46 E:

Joanna Lewandowska, Frost Sullivan, Corporate Communications, +48-22-390-41-46, Photo: