SYDNEY, Australia, March 16, 2010 /PRNewswire/ -- Givex, a global provider of closed loop card technologies including gift, loyalty and SKU-based programs has completed certification with Triquestra International's Infinity Retail Management System (Infinity RMS).

Infinity RMS is an internationally proven point of sale and retail management system, with the versatility to support many different industry verticals and integrate with business and e-commerce applications.

In addition to gift and loyalty, Givex's SKU-based (Stock Keeping Unit) program enables a client to track which products and services its customers are buying in real-time. The business can identify buying patterns and its best customers. The Givex system can automatically reward customers with points or discounts for purchasing specific items.

Due to lack of information, many businesses build a customer loyalty program around their preferences instead of their customers'. Givex's SKU system provides the data and the tools to avoid such costly mistakes and craft retention programs that complement your customer base, says Larry Samuels, Managing Director, Givex Australia.

About Givex

Givex is known for innovative stored-value technology that has driven customer acquisition and retention programs for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at http://www.givex.com

About Triquestra

Triquestra provides point-of-sale and integrated systems to the global retail industry. Triquestra's mission is to provide retail management excellence along with business intelligence to the international retail market. Its Infinity Retail Management System has more than 2500 customers in 12 countries.

For additional information, please contact: Larry Samuels Managing Director, Givex Australia t: +61-2-9737-8444 e: larry@givex.com

SOURCE: Givex

CONTACT: For additional information, please contact: Larry Samuels,Managing Director, Givex Australia, t: +61-2-9737-8444, e: larry@givex.com