LONDON, July 15 --

- Open call for entries for Israel round of the global innovation competition
culminating in awards on September 15 2009

The GSMA, which represents the interests of the worldwide mobile communications
industry, today announced that the Israel Tournament of its 2010 Mobile
Innovation Grand Prix competition is now open for entry. The GSMA has partnered
with Carmel Ventures, a leading venture capital firm, to host this leg of the
global competition at the 13th Annual Journey Conference, a leading technology
event held by Ernst Young, in Tel Aviv on September 15 2009. At the conference,
GSMA Mobile Innovation will take centre stage as a full-day, dedicated track
focused on mobile and will feature a strong line-up of industry experts speaking
and debating a number of current industry issues. The event will culminate in a
Mobile Innovation award ceremony at a cocktail reception at the Hilton Hotel in
Tel Aviv where the Journey Conference is taking place.

Innovation has long been at the heart of the mobile industry, and this event
will provide a valuable opportunity for companies from Israel and beyond to
pitch new mobile technology, service and business propositions to senior
executives from operator and VC communities, said Bill Gajda, Chief Commercial
Officer at the GSMA. Further, the GSMA actively fosters innovation through its
Mobile Innovation initiative and Mobile Innovation Exchange, an online hub and
community for young, small and medium-sized players to connect with the broader
mobile ecosystem.

Carmel Ventures is proud to be the GSMA’s partner in initiating and
organising this tournament for the second year in a row, said Rina Shainski,
General Partner at Carmel Ventures. Today, more than ever, the worlds of online
and mobile continue to converge and start-ups have a unique opportunity to reach
millions of users by partnering with carriers, handset and platform vendors. We
encourage any start-up with innovative mobile products and solutions to enrol
and compete in the GSMA’s Mobile Innovation Grand Prix competition.

The Mobile Innovation Grand Prix competition was created by the GSMA with the
primary goal of showcasing promising entrepreneurs from small and medium-sized
companies introducing innovative new products and services to market. For the
Israel leg, companies can enter using the code GSMAISRAEL09 to participate for
free. In order to qualify, entrants must be paid members of the Mobile
Innovation Exchange (MIX) community. During the event, entrants will be reviewed
by a judging panel comprised of senior executives from mobile operators and VC
firms. Up to ten companies will be selected to present and two overall winners
will win a trip to compete for the Mobile Innovation Grand Prix title, part of
the GSMA’s Global Mobile Awards, at the Mobile World Congress in Barcelona
in 2010.

The Israel Tournament of the 2010 Mobile Innovation Grand Prix competition is
sponsored by Pelephone, Carmel Ventures, Pitango and Magma. Affiliate Partners
include the Israel Mobile and Communications Association (IMA) and Mobile Monday
Tel Aviv. The Mobile Innovation track will be broadcast live on

For more information on the GSMA’s Mobile Innovation Grand Prix
competition, and the Mobile Innovation Exchange community, please visit:

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the
world’s mobile operators, as well as more than 200 companies in the
broader mobile ecosystem, including handset makers, software companies,
equipment providers, Internet companies, and media and entertainment
organisations. The GSMA is focused on innovating, incubating and creating new
opportunities for its membership, all with the end goal of driving the growth of
the mobile communications industry.

For more information, please visit


Daniel Lowther of GSMA, +44-7747-636-687,