LONDON, July 13 --

- GSMA Also Announces Call for Entries for the 4th Annual Asia Mobile Awards

The GSMA today announced that the CEOs of some of the world’s largest and
most influential mobile operators, including Bharti Airtel, China Mobile, China
Unicom, CSL, NTT DOCOMO, SoftBank Mobile, Telenor and Zain will deliver keynotes
at the 2009 Mobile Asia Congress to be held 18-19 November 2009 at the Hong Kong
Convention and Exhibition Centre. The GSMA also announced that it is now
accepting nominations for the 2009 Asia Mobile Awards, which will be presented
at the Mobile Asia Congress.

The Mobile Asia Congress will bring together the leadership of mobile operators
and key players in the broader Asian mobile ecosystem in an exclusive forum for
sharing the visions and strategies that will shape the mobile future, said
Michael O’Hara, chief marketing officer for the GSMA. We’re
delighted that these executives are able to participate in our conference
programme - all Mobile Asia Congress attendees will benefit from the
perspectives and keen insights that our keynote speakers will offer.

Keynote speakers confirmed for Mobile Asia Congress to date include: -- Manoj
Kohli, President and CEO, Bharti Airtel -- Wang Jianzhou, Chairman and CEO,
China Mobile -- Chang Xiaobing, Chairman and CEO, China Unicom -- Tarek
Robbiati, CEO, CSL Limited -- Ryuji Yamada, President and CEO, NTT DOCOMO --
Masayoshi Son, Chairman and CEO, SoftBank Mobile -- Jon Fredrik Baksaas,
President and CEO, Telenor Group -- Dr. Saad Al Barrak, CEO, Zain Group

Over a two-day period, approximately 1,000 senior mobile industry executives
from across the world will attend this exclusive leadership event, which will
explore high-growth industry areas, emerging topics and a mainstay of strategic
and technological issues, with an emphasis on developments in the Asian market.
In addition to a product showcase featuring key mobile technologies and
solutions, the 6th annual Mobile Asia Congress will afford attendees important
networking and business development opportunities. For more information on
Mobile Asia Congress, please visit

Asia Mobile Awards Honour Excellence and Innovation

The Asia Mobile Awards are designed to highlight and reward the latest
change-driving products, services and initiatives from across the Asia mobile

Awards will be presented in the following categories: -- Best Mobile Game --
Best Mobile Music Service -- Best Mobile TV or Video Service -- Best Mobile
Advertising or Marketing -- Best Mobile Enterprise Application, Product or
Service -- Best Mobile Internet Service -- Best Mobile Money Service -- Mobile
Money for the Unbanked -- Best Mobile Broadband Handset or Device -- Green

The Asia Mobile Awards are judged by an independent panel comprising leading
journalists, analysts and academics from across the region. They are open to
organisations from across the industry value chain that provide mobile products
and services that are commercially available today in at least one Asian market.
Among the winners in 2008 were Bharti Airtel, Gameloft, KT, Nokia, SK Telecom,
Telstra and Total Access Communications.

The deadline for submitting nominations for the 2009 Asia Mobile Awards is
Tuesday 15th September 2009. Winners will be recognised at an awards ceremony on
Wednesday 18th November at the Mobile Asia Congress. Additionally, and for the
first time, winners of the Asia Mobile Awards will be automatically shortlisted
for the GSMA’s prestigious Global Mobile Awards, which will be presented
at the world’s leading mobile industry event, the Mobile World Congress in
Barcelona, in February 2010. Full category information and online entry forms
can be found at:

Mobile Innovation Grand Prix

The Asia Tournament of the GSMA’s 2010 Mobile Innovation Grand Prix
competition - a category of the GSMA’s Global Mobile Awards 2010 - will
also take place at the Mobile Asia Congress in Hong Kong in November. The Mobile
Innovation ’Grand Prix’ was created with the primary goal of
showcasing promising entrepreneurs from small and medium-sized companies who are
introducing innovative products and services. During the Asia event, companies
from the region will compete in various categories reviewed by a judging panel
comprised of senior executives from mobile operators and venture capital firms.
Two overall winners from the Asia leg will win a trip to compete for the Mobile
Innovation Grand Prix title at the Mobile World Congress in Barcelona.

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the
world’s mobile operators, as well as more than 200 companies in the
broader mobile ecosystem, including handset makers, software companies,
equipment providers, Internet companies, and media and entertainment
organisations. The GSMA is focused on innovating, incubating and creating new
opportunities for its membership, all with the end goal of driving the growth of
the mobile communications industry. For more information, please visit

SOURCE: GSM Conference Limited

Dorothy Fung, +852-9184-6713, or Daniel Lowther, +44-7747-636-687, or Richard
Fogg, +44-7887-845-236, all of GSMA,