SCOTTSDALE, Arizona and BRIGHTON, England, January 28 /PRNewswire/ --
- Move Reflects iCrossing's Global Digital Marketing Offering
- Arjo Ghosh Named CEO of iCrossing U.K.
iCrossing (http://www.icrossing.com/), a global digital marketing company, today announced that it has fully integrated Spannerworks, a leading U.K. search and social media agency, into the iCrossing brand.
(Logo: http://www.newscom.com/cgi-bin/prnh/20051130/NYW105LOGO )
Spannerworks was acquired by iCrossing in February of 2007. The integration enables iCrossing to better serve its growing client base of Global Fortune 500 clients by combining the two companies' specialty services in search marketing, social media and Web development, and corresponding proprietary technologies.
Arjo Ghosh, founder and CEO of Spannerworks, has been named CEO of iCrossing U.K., reporting to Don Scales, president and COO, iCrossing. Ghosh will be based in Brighton, leading the company's corporate development and operations in Europe, which currently includes office locations in London and Brighton.
"For the past year, Spannerworks and iCrossing have been operating as one company, with a shared belief that search is the common pathway to all digital marketing," said Jeffrey Herzog, founder and global CEO of iCrossing. "One brand, supported by this common belief, will fortify iCrossing's position in the global marketplace and strengthen our ability to deliver global digital marketing programs to our clients."
"It makes sense that a company delivering integrated digital marketing services to global clients be fully integrated," said Ghosh. "Over the past year, iCrossing has grown to become one of the largest digital marketing companies in the world, and this integration makes us a truly global digital marketing company with search at the core."
In December of 2007, iCrossing announced the complete integration of marketing technology provider Sharp Analytics and Web development leader Proxicom, acquired by iCrossing earlier in the year. iCrossing also received an additional investment of US$62 million in 2007, led by Goldman Sachs and Oak Investment Partners to fuel its acquisition and organic growth strategy.
To mark today's news iCrossing has released a video of Herzog and Ghosh discussing the integration in the context of the growing importance of social media in digital communications. The video can be viewed at http://www.news.icrossing.com.
About iCrossing
iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid and natural search marketing, Web development, social media, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing clients include over 40 Fortune 500 companies and such recognized brands as The Coca-Cola Company, Epson, Office Depot, Toyota and Travelocity. Headquartered in Scottsdale, Arizona, the company has 550 employees in 13 offices in the U.S. and Europe. Find out more at http://www.news.icrossing.com.
Media Contact: Dana Mellecker iCrossing dana.mellecker@icrossing.com +1-646-435-4456
Web site: http://www.icrossing.com
Dana Mellecker, iCrossing, +1-646-435-4456, dana.mellecker@icrossing.com ; Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051130/NYW105LOGO , AP Archive: http://photoarchive.ap.org , PRN Photo Desk, photodesk@prnewswire.com
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