LONDON, August 12 /PRNewswire/ -- Ideaworks3D Ltd, developer of the cross-platform Airplay(TM) SDK for advanced native mobile games and applications, today announced that Airplay SDK now supports Apple's iPhone and iPod Touch.
Airplay is a unique cross-platform technology for creating best-in-class native applications on mobile and handheld devices, enabling developers to build a single application binary and deploy it unmodified to all supported operating systems and devices.
"We are hugely excited to be adding iPhone as a supported platform within Airplay", said Alex Caccia, CEO Ideaworks3D. "Apple's iPhone and App Store present an enormous opportunity for mobile, handheld and console game publishers looking to distribute directly to consumers. Airplay is now fully optimised for Apple's platform, providing developers a console-quality art and code development pipeline that makes it really cost-effective for developers to create amazing games for iPhone. Using Airplay, publishers can then increase their return-on-investment by deploying to all other major mobile operating systems globally, without having to allocate further budget to port between those platforms and handsets."
Airplay already supports all open native operating systems in the market today, including Nokia N-Gage, BREW (Verizon and KDDI), Symbian OS (Series60 and UIQ3), Windows Mobile and Linux.
Tim Closs, CTO at Ideaworks3D, added: "Airplay SDK makes it easy for developers to bring existing code and art assets from console development projects, and bring them to iPhone and other high-end native mobile platforms. Airplay's complete support for C++/C features and standard libraries opens up these platforms as new cost-effective distribution opportunities for forward-thinking developers and publishers."
Using Airplay, all development and testing can remain on PC desktop machines, using industry-standard C++ IDEs. Developers do not need to use Objective-C.
Airplay is fully optimized for the iPhone hardware, including the ARM11 CPU and the Imagination Technologies POWERVR graphics processor. Airplay will automatically optimise data sets for the iPhone hardware; for example, applying PVRTC texture compression where possible.
Airplay has already been used to deliver multiple award-winning games worldwide, including "Metal Gear Solid Mobile" (Konami, 2008), "System Rush: Evolution" (Nokia, 2008) and "Project Gotham Racing Mobile 3D" (Glu, 2007).
Airplay was nominated in the "Technical Innovation" category, alongside leading PC and console middleware, at the European Develop Excellence Awards 2008.
About Ideaworks3D
Ideaworks3D is a privately held technology and game development company headquartered in London. Founded in 1998 with a strong Oxford and Cambridge computer science and electronic engineering pedigree, the company has an unparalleled track record of creative innovation and technical leadership in the field of high performance mobile gaming. Ideaworks3D's Airplay(TM) platform is the result of over 7 years of research and development into high-performance native multimedia applications on mobile devices, and has powered ground-breaking and award-winning titles such as Konami's "Metal Gear Solid Mobile", which won "Best Game" and "Operators' Choice" accolades at IMGA 2008. Ideaworks3D's Studio is also the recipient of multiple industry accolades including Best Mobile Studio at the Develop Excellence Awards 2008, and two BAFTA Games Awards for best handheld and mobile games. More information can be found at:
Contacts: Ideaworks3D Ltd. +44(0)20-7762-3333 press@ideaworks3d.com
Contacts: Ideaworks3D Ltd., +44(0)207-762-3333, press@ideaworks3d.com; Tim Closs, tim@ideaworks3d.com
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