STOCKHOLM, Sweden, December 9 /PRNewswire/ --
- Leading Swedish Employment Site Launches New Enhancements and Marketing Campaign -
Jobbguiden.se, a leading online employment site in Sweden and a subsidiary of the largest online job site in the U.S, CareerBuilder.com, announced it will assume the CareerBuilder name. Founded in 2004, Jobbguiden was one of the original online job sites in Sweden and has connected millions of job seekers and employers over the past several years. Johan Hjelte, former Director and one of the founders of Jobbguiden.se, will lead CareerBuilder.se as Managing Director.
Jobbguiden helped transform the face of recruiting in Sweden as one of the best online employment resources, said Johan Hjelte, Managing Director of CareerBuilder.se. CareerBuilder has a deep commitment for constant innovation and helped define online recruitment in the U.S. The CareerBuilder brand is synonymous with innovation, quality and results and this strong reputation will help us continue to grow our presence in Sweden.
CareerBuilder.se will feature several site enhancements and be supported by a new marketing plan, including:
-- New, easy-to-navigate Web site design. -- Despite a challenging economic environment, an amplified marketing plan will include national television advertising and online advertising. -- Revamped resume recommendation engine to help employers connect with the right candidates by instantly matching key words and phrases from resumes and job postings. -- Improved job seeker recommendations which will take information from a candidate's resume or from jobs for which they have searched and applied and recommend related jobs fitting the same criteria that they may have not noticed or never considered.
CareerBuilder.se will continue to be a rising star in the online recruitment space in Sweden, and the site's valuable perspective of the issues that are critical to Swedish employers and workers will continue to drive business decisions, said Farhan Yasin, President of Europe, Middle East and Africa for CareerBuilder.com. As talent recruitment and management strategies continue to transcend global borders, CareerBuilder's role as one of the worldwide leaders will help companies better address their global talent challenges.
CareerBuilder began international expansion in the fall of 2006, building its presence through a combination of organic development, partnerships and acquisitions as market conditions warranted. CareerBuilder has launched organic sites in Canada, the United Kingdom, India, Spain, Germany, Norway, Switzerland, Italy, Romania and Belgium. In addition, CareerBuilder has acquired sites in France (Lesjeudis.com), the Netherlands (JobbingMall.nl) and Greece (Kariera.gr). CareerBuilder also maintains strong partnerships in China with 51Jobs, South Korea with Incruit and the Middle East with Gulf Talent.
CareerBuilder.se, formerly Jobbguiden.se, is one of Sweden's largest job sites and a subsidiary of CareerBuilder.com, the leading online job site in the U.S. The company offers Internet solutions within job postings, career advice and employer branding for both employers and job seekers. The site was launched in 2004 and has since then helped thousands of employers to connect with job seekers within all categories of work. CareerBuilder.se has a number of partnerships and powers the career sites for many other large Swedish web sites, both broad and niche sites, in order to reach as many job seekers as possible. For more information about CareerBuilder.se, visit http://www.careerbuilder.se.
Media Contact: CareerBuilder.se Jenny Lövgren +46-08-522-167-51 Jenny.Lovgren@careerbuilder.se
Jenny Lövgren of CareerBuilder.se, +46-08-522-167-51, Jenny.Lovgren@careerbuilder.se