ROME, November 26 /PRNewswire/ -- Madeinkitchen ( ) is the international 2.0 platform where cookery enthusiasts come together to build the world's largest multilingual archive of video recipes.

Nowadays, the Internet allows everyone to share their passion for cookery, and approx. 10% of users use the Web to publish their own recipes, consult other people's recipes and discover the tricks of great chefs.

Madeinkitchen was created with the aim of creating the world's largest archive of video recipes, also overcoming the barriers separating the various linguistic communities.

Indeed, Madeinkitchen is the first and only project allowing all the world's Net users to share video recipes along with instructions, photographs and narratives, and to translate them into all languages.

Through the Web and soon also by mobile, every user can enter their own recipes and interact in Wiki mode with other peoples recipes, collaborating in the creation of the largest online multimedia and multilingual video recipe archive that can be rapidly translated into English, Spanish, French and Italian.

And that's not all: also publishes premium content, like video bites by international chefs for learning the tricks of the trade, recipes from the most famous and exclusive restaurants, as well as actual creative cooking classes and curiosities associated with the world of food.

MadeinKitchen was conceived and created by TheBlogTV (, the user-generated media company that is also the leader in the development and management of participatory platforms using the crowdsourcing model to produce content for television, the Web and mobile distribution.

One of TheBlogTV's major projects is UserFarm (, Europe's first audiovisual crowdsourcing platform where a vast community of video makers and creative types actively participate in the creation of content for brands, agencies and broadcasters.

TheBlogTV operates in Italy through offices in Milan, Rome and Turin and is present in Spain, France and England.

Gaia Fasciani

SOURCE: The BlogTV S.p.A.

CONTACT: Gaia Fasciani,, +39-(06)-23200021