LONDON, September 2, 2010 /PRNewswire/ -- Through her work as a health and beauty writer and broadcaster, as a life-long sufferer of eczema, and a patron of the National Eczema society, Liz Earle's interest in eczema has always been present. Therefore through developing the Liz Earle Naturally Active Skincare range, Liz Earle has worked to ensure that all products formulated are suitable for sensitive and eczema prone skin.

My own journey in search of great skin began more than 30 years ago as a teenager with eczema, but it wasn't until I started writing on beauty and health issues in the early 1980's that I truly made the connection between the way we live and how our skin looks and behaves. I co-founded Liz Earle Naturally Active Skincare because I believe that great skin should be within everyone's grasp, I wanted to develop a skincare range that did not aggravate my eczema prone skin, but was also suitable for all skin types.

Liz Earle Co-founder Liz Earle Naturally Active Skincare

Eczema - The Facts:

Eczema accounts for 84-90% of occupational skin diseases in the UK, with over 5 million people suffering from the condition. Studies indicate that eczema is on the increase: a report by the University of Bristol showed that one in three children have suffered from it by the time they are three and a half years old, representing a trebling of cases since the 1970s.

This year, the National Eczema Society want to help people take back control of their skin, and their lives, by equipping them with a comprehensive guide to the condition in a bid to 'ditch the itch'. Their 'Living with Eczema' booklet examines the causes of eczema, presents available treatments and offers expert advice.

Expert skincare and lifestyle advice from Liz Earle:

It's important to highlight that eczema is a difficult skin condition to treat - what works for one person may not necessarily work for another, but there will be something that helps, so do keep trying:

- Avoid using soap, perfumed shower gels or bubble baths (Liz Earle's Orange Flower Botanical Body Wash is a gentle alternative). You can also bathe using a mild, non-drying emollient lotion recommended by your pharmacist. - Food allergies may be an important trigger in children with severe atopic eczema: the most common ones are cow's milk, eggs, peanuts, and kiwi fruit. - Apply an emollient frequently throughout the day; this not only keeps skin soft and supple, but also helps to disguise the appearance of flaking skin and can reduce severe chapping. Those with mild eczema often report good results from using Liz Earle's Skin Repair Moisturiser dry/sensitive and Nourishing Botanical Body Cream. - Try blood-purifying herbs including red clover, dandelion, burdock and sarsaparilla - these help eliminate toxins in the bloodstream which appear to trigger inflammation. - GLA is one of the most important essential fatty acids (EFAs) in the body and contributes significantly to the skin's health. However, it is believed that some eczema sufferers may not create sufficient GLA supplies of their own. Excellent sources of additional GLA are evening primrose oil and borage oil, however, only evening primrose oil supplements containing high levels of GLA are proven to be effective, try Efamol Pure Primrose Oil 500mg or 1000mg, or Epogam.

SOURCE: Liz Earle Naturally Active Skincare

CONTACT: For more information, quotes, samples or images contact: MaxFlower / Hayley Roughton, Email: Maxf@moduspublicity.com /Hayleyr@modusdowalwalker.com, Tel: +44(0)20-7331-1470