BARCELONA, Spain, February 16 /PRNewswire/ --
- Customers now access any website with fast, rich experience
Novarra today announced that TIM, the mobile branch of Telecom Italia, has deployed its Vision(TM) platform to enhance the mobile web browsing service and offer users access to the full breadth of the internet. With a rich mobile user experience, TIM customers will access their favorite PC internet sites from mobile phones. The service will be available to all of Telecom Italia's 35+ million mobile subscribers without changes to existing handsets.
Telecom Italia is deploying Novarra's operator-grade Vision platform for mobile internet and multimedia to perform real-time transformation of web sites and optimize the result across the broad range of handsets -- from feature phones to smartphones. Users will enjoy a wide variety of web content, fast page load speeds, and mobile usability aids for easy navigation like SmartNav(TM) and Snapshot view. By integrating Novarra's mobile internet platform with Telecom Italia's network infrastructure, it is possible to enable Flash and streaming video across all handsets. Vision's network optimization capability reduces the web payload by up to 90%, thereby enabling Telecom Italia to serve up to 10x the subscribers on their existing data network.
Novarra is pleased to partner with Telecom Italia to offer this compelling new service that increases customer loyalty, drives everyday data usage, and generates new revenue, comments Ian McWilliams, Novarra's European Managing Director. We expect Telecom Italia to follow the same pattern we see in our other global deployments -- increases in mobile internet penetration, data ARPU and customer satisfaction.
Novarra, the Internet Mobility Company, provides a high performance mobile internet product suite for operators and content providers to create new web-based services and revenue streams. Novarra's patented architecture for web content transformation and network optimization is open standards-based and designed for mass-market, high volume mobile consumer deployments. The solution delivers a high quality mobile user experience for services including full rich web, search, widgets, premium portals, personalization, video and advertising as well as support for mobile sites. Global, commercial deployments over 7 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data services revenues.
Europe, Annette Leach of Hotwire PR, +44-(0)-20-7608-2500, Novarra@hotwirepr.com; or North America, Greg Venne of Topaz Partners, +1-781-404-2400, Novarra@topazpartners.com, both for Novarra