BARCELONA, Spain, February 16 /PRNewswire/ --
- Solution offers consumers choice and rich mobile internet experience, increases data usage
Turkcell, the largest mobile operator in Turkey and the one of the top three in Europe with over 37 million subscribers as of December 31, 2008, has expanded its capacity with Novarra to offer full rich internet access across its entire portfolio of handsets. Available for more than a year, the service continues to deliver substantial growth in subscribers and data usage. Utilizing the powerful analytics and reporting systems within Novarra's Vision(TM) mobile internet platform, Turkcell was able to understand customer usage trends and behaviors to enhance the service.
Novarra's Vision(TM) platform for mobile internet and multimedia is integrated with Turkcell's mobile portal to provide customers with high speed web access to sites of their choice and includes advanced usability options such as SmartNav(TM) and Snapshot view. The operator-grade Vision server is an integral network component for web content transformation, network acceleration, content optimization and device specific customization. Novarra's Mobile Dashboard(TM) includes one-click links to popular sites, webmail and search.
The service continues to attract new users, drive data usage for existing customers and satisfy our customers, comments Burak Ertas, Division Head, Consumer Value Added Services. Our decision to expand our relationship with Novarra was based upon their ability to deliver quality results, a great user experience, and platform scalability to meet growing demand for the service.
Turkcell's success demonstrates that consumers appreciate choice and a quality mobile internet experience, regardless of handset, network or geography, comments Ian McWilliams, European Managing Director for Novarra. Turkcell has worked closely with Novarra to continuously enhance the service to grow the revenue stream. The results have exceeded expectations.
Novarra, the Internet Mobility Company, provides a high performance mobile internet product suite for operators and content providers to create new web-based services and revenue streams. Novarra's patented architecture for web content transformation and network optimization is open standards-based and designed for mass-market, high volume mobile consumer deployments. The solution delivers a high quality mobile user experience for services including full rich web, search, widgets, premium portals, personalization, video and advertising as well as support for mobile sites. Global, commercial deployments over 7 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data services revenues.
Turkcell is the leading GSM operator in Turkey with 37.0 million postpaid and prepaid customers as of December 31, 2008 operating in a three player market with a market share of approximately 56% as of September 30, 2008 (Source: The Telecommunications Authority). In addition to high-quality wireless telephone services, Turkcell currently offers General Packet Radio Service (GPRS) countrywide and Enhanced Data Rates for GSM Evolution (EDGE) in dense areas, which provide for both improved data and voice services. Turkcell provides roaming with 605 operators in 201 countries as of December 22, 2008. Serving a large subscriber base in Turkey with its high-quality wireless telephone network, Turkcell reported US$5.4 billion net revenues for the nine months as of September 30, 2008 and US$6.3 billion net revenues as of December 31, 2007 as per IFRS financial statements. Turkcell has interests in international GSM operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. Turkcell has been listed on the NYSE (New York Stock Exchange) and the ISE (Istanbul Stock Exchange) since July 2000 and is the only NYSE listed company in Turkey. 51.00% of Turkcell's share capital is held by Turkcell Holding, 0.05% by Cukurova Group, 13.07% by Sonera Holding, 2.32% by M.V. Group and 0.08% by others while the remaining 33.48% is free float.