HOOFDDORP, The Netherlands, December 16 /PRNewswire/ -- This year the Platinum Award for Best Safety Movie was awarded to ElcaMedia from the Netherlands, which developed the movie for the promotion of the latest version of Madymo software made by TASS (TNO automotive).

MADYMO is the leading occupant safety design software employed in various industries like automotive, aerospace, military, accident reconstruction, as well as for bio-mechanical research. The injury risk of people in crashes can be calculated by Madymo's computerized models of crash test dummies and the human body.

TASS congratulates ElcaMedia on winning this prestigious award, which is a confirmation by its peers of the outstanding work that ElcaMedia has done for us. The movie was created as part of a completely new brand identity that ElcaMedia developed for TASS. We value the ability of ElcaMedia to quickly interpret our needs and accurately translate them into an innovative concept that fits with the perception we want to achieve, said Mr. van Hoof, head of Marketing Communications.

The international AVA Awards recognizes excellence in video production, tv commercials, news, and programs, as well as new media. Entries include film, analog and digital productions viewed in a wide variety of mediums - from movie screens to televisions to computers. Entrants include video and film production companies, web developers, advertising agencies, PR firms, corporate and government communication departments, producers, directors, editors, and shooters.

The AVA Statuette, an elegant woman holding the film reel aloft, is a symbolic representation of its evolving craft. The statuette is created by the Entenmann-Rovin Company of Los Angeles, the same craftsmen that produce the Golden Globes Awards.

About ElcaMedia:

Working with companies across the globe, ElcaMedia specializes in corporate branding and concept development for products, services and advertising campaigns.

Over the years, ElcaMedia has won numerous international awards for its quality, creativity and innovative approach to marketing, sustainability marketing corporate communication.

In 2009 ElcaMedia was awarded 6 international awards: 4 Platinum, 1 Gold and 1 Silver. Among these awards is also the Creativity Annual Award which is one of the longest running international advertising and graphic design competitions in the world.

ElcaMedia's new website: http://www.elcamedia.com

SOURCE: ElcaMedia BV

CONTACT: For more information, please contact: ElcaMedia BV, mediacontact: Daan Elffers, Siriusdreef 17-27, 2132 WT Hoofddorp, TheNetherlands, Tel: +31(0)23-568-9126, E-mail:daan@elcamedia.com.