MELKSHAM, England, July 26, 2010 /PRNewswire/ -- New research has shown that as many as 24% of those over the age of 65 regularly struggle with basic grocery shopping.
According to the study, which was carried out by nationwide home meals service Oakhouse Foods, the proportion of those having difficulties rises to 39% amongst pensioners who are living alone. The biggest challenges cited by respondents were carrying shopping bags (42%) and being able to get to the shops (37%).
Worryingly, it also emerged that almost a third of those experiencing difficulties had no help at all with grocery shopping.
The research was undertaken alongside the launch of the Oakhouse Foods Grocery Essentials service, which allows individuals to order grocery products like milk, bread and eggs together with their regular home meals.
Managing director Tony Blood said, We knew this was an issue from talking to our customers and our research has highlighted the need for a user-friendly shopping service for the elderly without complications like internet-only ordering systems and added delivery charges.
Without proper access to basic shopping there is a very real danger of malnutrition and our services are aimed at helping people to remain independent in their own homes for as long as possible.
Notes to editors
The study was conducted in partnership with Mature Times Magazine between 14th and 21st July 2010. A questionnaire was emailed to 10,000 recipients and also posted online. A total of 978 responses were received.
Oakhouse Foods managing director Tony Blood is available for comment and interviews if required. High res images and case studies from customers already using the service are also available. Please contact Helen Deighton for further details.
Background Information
Oakhouse Foods was established in 1994 and was one of the pioneers in providing a home delivery service for frozen meals and desserts. Today we deliver to thousands of customers each week and offer the largest range in the market with over 300 meals and desserts. The service offers free weekly deliveries and meals start at GBP1.65.
We also provide a home delivered grocery service. Our newly extended range includes over 500 products including basics like milk, eggs and bread.
The Oakhouse Foods service is aimed at helping the elderly and infirm remain independent in their own homes. We operate via a network of franchisees throughout Britain.
Press Contact: Helen Deighton, Oakhouse Foods, Unit 1 Challeymead Business Park, Melksham SN12 8BU Telephone: +44(0)1225-899824 Fax: +44(0)1225-792025 Email: helen.deighton@oakhousefoods.co.uk Website: http://www.oakhousefoods.co.uk
SOURCE: Oakhouse Foods Ltd
CONTACT: Press Contact: Helen Deighton, Oakhouse Foods, Unit 1 ChalleymeadBusiness Park, Melksham SN12 8BU, Telephone: +44(0)1225-899824, Fax:+44(0)1225-792025, Email: helen.deighton@oakhousefoods.co.uk
Comments