NEWCASTLE, England, January 7 /PRNewswire/ --

- Amidst Reports of Britain's Alarming Rise in Obesity Rates, a Major UK Pharmacy Chain has Teamed up With Australia's Leading Slimming Brand in a bid to Help Britain Battle the Bulge

Already hugely successful in Australia, Celebrity Slim's meal-replacement programme has just been launched in the UK, and represents a healthy, convenient, and tasty way to lose weight fast.

This product launch has come at a time in which obesity rates have soared since the turn of the century and could lead to as many as 13 million adults - one in three - being classed as obese by 2012, scientists from University College London (UCL) estimate.

The programme - available at all Rowlands Pharmacies - aims to help slimmers quickly lose weight, and keep it off. Users are encouraged to adopt healthy lifestyles, in addition to following the nutritious programme, replacing two meals a day with one of Celebrity Slim's delicious shakes, soups or bars. An initial trial of ten slimmers lost 19 stone in eight weeks.

The nation's fight to become healthier is extremely important and we need to help any way we can, says Kenny Black, Managing Director, Rowlands Pharmacy. Celebrity Slim is a scientific, yet realistic programme that allows slimmers to make steady progress towards their target weight. Studies show that people who take part in a meal replacement programme have much greater weight loss success than those who just go on a fad diet.

The product is made from a nutritionally balanced blend of protein, carbohydrates, fibre, vitamins and minerals, all essential for natural weight loss. In an effort to encourage healthy weight loss and the fight against obesity, Rowlands Pharmacy offers free weight management consultation to all Celebrity Slim customers, as well as, provides discounts to its staff as an incentive to help them lead a healthier lifestyle.

Celebrity Slim was launched in Australia in February, 2007. They offer a wide range of weight-loss products for women, as well as men.

For more information, go to http://www.rowlandspharmacy.co.uk or visit your local Rowlands Pharmacy.

Contact: Heather Bell Guerilla Communications Email: heather@guerilla.co.uk Tel: +44(0)191-261-9799

Contact: Heather Bell, Guerilla Communications, Email: heather@guerilla.co.uk, Tel: +44(0)191-261-9799