WIGAN, England, June 1 /PRNewswire/ --

WIGAN, England, June 1 /PRNewswire/ --

- Your Country Needs You!

Keep Britain Tidy is looking for a celebrity ambassador to help give England a face-lift.

In an unusual step, the anti-litter charity has taken out a job advert in the national press as it searches for an iconic figure to champion its cause.

The successful candidate would be following in the footsteps of the Queen Mother, Abba, Marc Bolan, and comedy legends Morecambe and Wise.

Formed in 1954, and regarded as one of the world's first eco-brands, Keep Britain Tidy has long used stars of stage and screen to promote its work.

Keep Britain Tidy has had successes in recent years like reducing dog dirt and fly-posting.

But the fact remains that 2.2m bits of litter still get dropped every day - and it costs the taxpayer more than GBP600m to clean-up.

The charity is entering a new era in the war on litter and wants someone fab, famous and inspirational to lead the fight.

It is anticipated that the ambassador role would last for up to three years. The successful candidate would need to give up two days of his or her time for free and act as the face of England's anti-litter movement.

In return the star would be forever linked with Keep Britain Tidy's efforts to make our country a better place to live.

Phil Barton, chief executive of Keep Britain Tidy said: We a searching for a celebrity that hates litter and wants to roll up their sleeves and get stuck in.

They need to be able to inspire others and use their celebrity status to influence and educate everyone who litters, whoever they are and wherever they live.

We are used to hearing famous people make comments championing the anti-litter cause but this is really their opportunity to put their money where their mouth is.

CV's should be emailed to: celebrity@keepbritaintidy.org Prospective candidates must: *hate litter *have a passion for cleaner, greener places *be willing to give two days a year for free *be able to inspire others *be famous not infamous

The search for a celebrity ambassador comes at a time that Keep Britain Tidy flexes its muscles on the war on litter and launches a new website http://www.keepbritaintidy.org (website goes live from Monday June 1st).

Interview opportunity: Phil Barton, Keep Britain Tidy chief executive, is available for interviews as are Keep Britain Tidy spokespeople on June 1. Further details contact the press office: Dickie Felton, media manager Keep Britain Tidy: +44-1942-612-617 / +44-7768-88-00 16, dickie.felton@encams.org or John Romans, +44-1942-612-688