AMSTERDAM, September 9, 2010 /PRNewswire/ -- Irdeto, the global leader in securing and delivering premium content and digital assets, today announces that Irdeto's Broadband solution for content management and distribution is at the core of the recently launched Sky Deutschland Video on Demand (VoD) iPad application. The application was custom built for Sky Deutschland by reply/syskoplan AG.

The VoD iPad application, which enables consumers to access live streaming of the latest sport events, such as the FIFA World Cup 2010, as well as access to news and sports clips, was developed by reply/syskoplan AG in partnership with bitmama, Irdeto (VoD), Plazamedia (Ingest) and Akamai (CDN). The highly complex solution is based on open standards and went from design to delivery in just ten weeks.

Marcello Maggioni, Senior Vice President Customer Group at Sky Deutschland: The Sky Sport application for the iPad is a corner stone of our brilliant innovation roadmap. I firmly believe that providing even sharper cutting edge to our offer to subscribers, even beyond the TV screen, is a great way to increase our already outstanding customer satisfaction and make Sky even more attractive to all future customers

David Canellos, SVP Sales and Marketing at Irdeto, said: Applications for mobile devices, such as the one built for Sky Deutschland, help operators to meet consumers' demands to be able to access any content, at any time, on any device. Irdeto is helping operators to address this new environment that we call Media 3.0. Meeting this challenge will help Pay TV operators to retain and attract new customers.

Irdeto's Broadband solution for media allows content owners and distributors to enhance, organize and publish their content to a wide variety of digital platforms in a highly scalable and automated way. Irdeto's solutions can be tailored to a customer's requirements in a short space of time, helping make it possible to develop the app expeditiously.

Key features of Irdeto's Broadband solution used in the development of the iPad application include metadata control and enhancement, which allows metadata to be quality-controlled and enhanced with additional information such as keyword tags, cast lists, genre information or additional language translations and video editing and segmentation, enabling customers to segment longer videos into shorter sections using the simple top and tail functionality using an intuitive interface. Its customizable interface was tailored to address the precise workflow requirements for the application and the ability to search APIs to retrieve and display relevant content enables consumers to retrieve and display relevant content from third party websites.

The application has received positive feedback on iTunes, including feedback that it makes Sky Deutschland an even more compelling service provider than before.

Irdeto

Irdeto is the most innovative software security and media technology company in the world. Through its diversified, renewable security, and monetization technologies, the company allows new forms of distribution for broadcast /broadband/mobile entertainment, and for the world's most popular app, e-stores and consumer devices. Co-headquartered in Amsterdam and Beijing, Irdeto employs more than 800 people in 25 locations around the world. It is a subsidiary of multinational media group Naspers (JSE: NPN).

reply/syskoplan AG

Passion for IT: This has been the driving force behind syskoplan for the past 25 years. The companies in the syskoplan Group develop and implement innovative IT solutions based on adaptable and agile IT platforms and extended with customer-specific components. The benefits for the customers of the syskoplan Group are numerous: They receive high performance, flexible and efficient IT. These solutions tailored specifically to the needs of the customer enable them to stand out in the market thereby creating sustainable competitive advantages.

As a network of specialized companies, the syskoplan Group combines the performance of a large corporation with the agility and flexibility of small units. Common values are at the core of all business behavior in the syskoplan Group. These values are the foundation of the successful work we do for our customers. Approximately 420 employees generated a sales revenue of 55.0 million Euros in fiscal year 2009. At the center of the Group is syskoplan AG, founded in 1983 and listed on the Frankfurt stock exchange since November 2000.

The integration of the syskoplan Group into the international network of their main shareholder Reply S.p.A. ensures access to the know-how of approximately 3,000 IT experts. Reply focuses on developing and implementing solutions based on new communication channels and digital media.

SOURCE: Irdeto

CONTACT: Natasha Holloway, +44-020-8811-2144, ornatasha.holloway@racepointgroup.com, for Irdeto