MUMBAI, India, January 7 /PRNewswire/ -- The Indian UPS market is a highly competitive, fragmented, and growing market with both multinational and Indian suppliers competing for space. Competition within the market has been increasing due to the low level of entry barriers for new participants, especially in the low end power range (up to 20kVA).

New analysis from Frost Sullivan (http://www.powersupplies.frost.com), India UPS Market, finds that the market was worth US$544.4 million in 2007 and estimates this to reach US$1,316.5 million in 2014.

If you are interested in a virtual brochure, which provides an overview of the Indian UPS market, the growth drivers, market opportunities, and market segmentation by key end user segments, then send an e-mail to Ravinder Kaur/ Nimisha Iyer, Corporate Communications, at ravinder.kaur@frost.com/ niyer@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail.

The Indian UPS market is expected to witness a CAGR of 13.4 percent up to 2014, driven by steady demand from sectors like Banking, Financial Services and Insurance (BFSI), telecom, retail, Information Technology and Information Technology enabled services (IT/ITES), manufacturing, infrastructure, and others, notes Frost Sullivan Industry Analyst Anindya Das. The market offers tremendous opportunity for both Multinational and Indian Companies to introduce better / improved products at competitive prices with excellent after - sales service.

The Indian UPS market comprises over 300 suppliers broadly classified into three categories:

Tier 1 - suppliers (mostly Global majors) having a pan India presence and catering to about 60 percent of the market. Tier 2 - suppliers with regional presence Tier 3 - suppliers with presence restricted to a few pockets (two or three cities or in a particular state only).

Most of the suppliers, in this rapidly expanding market are competing for market share at the cost of profits. At the other side of the spectrum, a few vendors are vying for growth in both market share as well as profits.

To offset the increase in the cost of raw materials and other overheads, UPS suppliers are strengthening their raw material sourcing processes, making their supply chains more efficient and expanding their distribution networks in order to remain competitive in the market, notes Das. Price, after-sales service, and delivery are becoming the key differentiating factors in addressing the market requirements.

The Indian UPS market is this Research services, based on power output range, has been segmented into:

Less than 1kVA 1.1-5 kVA 5.1-20 kVA 20.1-60 kVA 60.1-200 kVA More than 200 kVA

India UPS Market is part of the Power Supplies Growth Partnership Service program. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

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India UPS Market P1F6 Ravinder Kaur Corporate Communications - South Asia P: +91-44-42044760 F: +91-44-24314264 E: ravinder.kaur@frost.com Tanu Chopra Corporate Communications - Middle East P: +91-22-4001-3437 F: +91-22-2832-4713 E: tanuc@frost.com Nimisha Iyer Corporate Communications - South Asia Middle East P: +91-22-4001-3404 F: +91-22-2832-4713 E: niyer@frost.com http://www.frost.com

Ravinder Kaur, Corporate Communications - South Asia, P: +91-44-42044760, F: +91-44-24314264, E: ravinder.kaur@frost.com; Tanu Chopra, Corporate Communications - Middle East, P: +91-22-4001-3437, F: +91-22-2832-4713, E: tanuc@frost.com; Nimisha Iyer, Corporate Communications - South Asia Middle East, P: +91-22-4001-3404, F: +91-22-2832-4713, E: niyer@frost.com