KREMS, Austria, July 11 /PRNewswire/ --

- The IMC University of Applied Sciences Krems - Austria Brings Thought Leaders in the Field of Mobile Evolution to a Business Event in Krems on the River Danube, Austria

Wikis, blogs and Web based business models open up new channels in communication and cooperation. Companies act globally today and thus face the challenge of integrating Web 2.0 technologies in daily communication processes.

How can companies already take advantage of Web 2.0 technologies today? Don Tapscott, author of the book "Wikinomics", and Andrew McAfee, Professor at the Harvard Business School, are to visit the Campus Krems site in Austria for the first time to meet decision makers.

Don Tapscott, Andrew McAfee and Gartner Fellow Tom Austin, advisors to the world's top 500 companies, are true thought leaders and trendsetters regarding the future of the working and business world. In an ever changing environment, innovations are essential for economic success. Recognising new trends, evaluating their sense and assessing opportunities constitute the lead that makes it possible to perform with perfection.

Linz based software group Fabasoft is a partner of IMC FH Krems. "We are all experiencing the major changes in business life. They include globalisation, increasing rapidity and new forms of value creation as part of virtual social networks. talk the future(R) asks: What does the future hold for work and business in the face of technological change? Two days of keynotes, presentations and workshops on developments in information and communication technology and their impact on business based on concrete examples," summarises Helmut Fallmann, member of the Managing Board at Fabasoft AG.

Symbiosis of business and science

The IMC University of Applied Sciences Krems offers courses in business science, international management and eBusiness that are known far beyond the borders of Austria. talk the future(R) 2008 at Campus Krems will unite science and business.

Krems, a university town, and the Wachau region (UNESCO World Cultural Heritage site) give conferences a unique flair. The proximity to Vienna airport will also make journeys to talk the future(R) very convenient for international guests.

talk the future(R) 2008

talk the future(R) 2008 is more than a business conference. It is a marketplace for expert ideas and innovations where participants play an active role. Keynotes and podium discussions in the morning, workshops and case studies of industry giants such as BMW, Wikipedia, Apple and Google in the afternoon. Decision makers and international thought leaders will share thoughts on topics that will be of the essence for business and society development.

For more information please contact: IMC Fachhochschule Krems Christina Weiss Phone: +43-2732 802-540

For more information please contact: IMC Fachhochschule Krems, Christina Weiss, Phone: +43-2732 802-540,