LONDON, September 10 /PRNewswire/ --

- Innovative Restaurateur Selects Swyx Technology to Reduce its Operational Costs, Converge its Voice and Data Services and Establish an In-House Contact Centre for its Home Delivery Service.

Swyx ( ) a market-leading vendor of Unified Communications for SMEs has been selected by Yo! Sushi ( ) one of the world's fastest growing restaurant chains to supply an IP telephony solution to replace its aging circuit switched incumbent. The company will upgrade its existing 35 restaurants with the new technology and has aggressive plans to roll-out a further 15 outlets within the next 12 months. The solution will be supplied and implemented by Swyx partner, GP Network Solutions ( ) Yo! Sushi specialise in delivering high quality, Japanese style 'Sushi' food to its customers via its now famous conveyor belt system.

IT Manager at Yo! Sushi, Billy Walters explains the selection decision, "The on-going costs of the line rental and telephony maintenance were becoming a significant overhead to the business and as we had plans to double the number of outlets within two years this was an appropriate time review our overall telecommunications strategy. There are a number of excellent IP based products on the market, however what we liked about the Swyx solution was that it is based on software licenses rather than hardware, therefore in an expanding operation such as ours rolling out new users would be very straightforward and could be handled centrally without third-party support. Furthermore, it was very easy to use, and other options such teleconferencing, auto attendant, and its script editing features were included within the basic price making it not only a compelling technical proposition, but also very good value for money."

The Swyx solution also provided Yo! Sushi with the opportunity to bring their home delivery service, which was previously outsourced to a third-party, back in house. According to Waters the flexibility of the system allowed Yo! Sushi to integrate their inbound calls with their customer database and maps package, routing the calls using a non-geographical number to their call centre based in London. This reduced the costs of outsourcing and provided a better service to customers as the agents are all Yo! Sushi employees and therefore have an excellent understanding of the menu.

The key benefits the Swyx system has delivered: - Significantly reduced the overall telecommunications costs as the company no longer need to pay for multiple line rental and all the calls between head office and the restaurants are now free. - Improved the accessibility of staff as they have access to the corporate PBX system regardless of their location - Negated the need to outsource its 'take-away' business by implementing its own call centre, thus saving money and improving its customer relations. - Significantly reduced the monthly maintenance charges as all moves and changes can be carried out remotely from head office - The conferencing facility has allowed regional managers to hold 'virtual meetings' with restaurant managers without the need to travel or subscribe to a third party service. - During busy periods the voicemail facility has allowed restaurant managers to manage their calls and prioritise their workload - Allowed the company to plan its roll-out of new restaurants ahead of time, allocating numbers and resources, without relying on third-party telecommunications carriers.

Waters concludes, "We expect the system to pay for itself within two years, furthermore we believe that we have only scratched the surface on what we think the telephony system can do for us in the future. For example, we are looking are investing how we can implement SwyxMobile which allows Swyx's softphone capability on mobiles devices including Blackberries to reduce our mobile costs and improve the availability of our staff."

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Editor's Notes:

About Yo! Sushi

Established 10 years ago by entrepreneur Simon Woodroffe, YO! Sushi owns and operates a chain of Japanese-style conveyor-belt sushi bars in high streets and concessions across the UK. The restaurants offer a mix of traditional Japanese and Western recipes in a high-tech and theatrical setting. Customers choose colour-coded dishes from a conveyor belt and order their drinks using airline-style call buttons. High profile concessions include Harvey Nichols, Selfridges, Harrods, Fenwick, Network Rail and BAA. The group is expanding internationally through franchising.

About Swyx:

The Communication Engine

Always ready to challenge the market, Swyx develops software based unified communication solutions that continually push the boundaries whilst maintaining its core belief that technology must always deliver tangible business value and productivity for clients.

Renowned for product innovation, Swyx aims to continually delight its customers and business partners by providing the best possible products and services to help make them more competitive in their markets.

Established in 1999 and headquartered in Dortmund, Germany, Swyx now has offices across Europe. Today the company is recognised as the market leader for unified communication in Europe and has enabled thousands of businesses to take advantage of the benefits of unified communication and associated applications.

An easy-to-install, easy-to-maintain software-based system, SwyxWare is The Communication Engine designed to drive a company forward. Based around familiar Microsoft(R) Windows(R) applications, the Swyx solution is designed to integrate perfectly with existing business software, including all financial and business process management tools. It offers all the agility of a business-class communication solution with the flexibility to match - and to grow with a company's specific needs. Powerful business communication, that is simple, quick and easy to set up and manage, giving businesses full control, and making them more responsive to the needs of its customers, wherever they are.

Press Contact: Jane Moores / Sally Minchin, TTA Communications Ltd, Tel: +44(0)845-658-0120, Fax: +44(0)845-658-0122, email:

Press Contact: Jane Moores / Sally Minchin, TTA Communications Ltd, Tel: +44(0)845-658-0120, Fax: +44(0)845-658-0122, email: