BETHLEHEM, Pennsylvania, June 18 /PRNewswire/ --

- Year-ahead Business Weather Forecasting Portal

Weather Trends International Inc. is proud to announce the release of version 2.0, a global business-weather planning and forecasting platform with a bit of fun for consumers too! generates year-ahead weather forecasts by day for high/low temperatures, energy metrics like CDD/HDD, weekly rainfall and monthly snowfall forecasts for 4,000 cities in 129 countries and 42,000 zip codes in the U.S. "With over 1,000 paid subscribers, the site is used by many of the world's most successful and admired companies to help retailers, suppliers, financial firms and traders make better decisions around how next year's weather will impact seasonal category sales, financial markets and overall business performance," said Bill Kirk, CEO & Co-founder of Weather Trends International, Inc. "Our team of developers led by Matt and Evan have given our clients and anyone in the world access to a very powerful, highly accurate and easy to use long-range weather planning capability," added Kirk.

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"We use's year-ahead business weather intelligence and historical tracking information to better support Wal-Mart with our sun care category. It's an awesome tool and their 80%+ accuracy is unbelievable," said Chris Martinovic, Category Manager Suncare, Wal-Mart/Sam's Club Team, Schering-Plough. For business users like Chris, the more technical business centric charts, tables and downloadable retail specific geographies for larger retailers and suppliers help them make better long lead decisions on procurement of seasonal merchandise, replenishment profile adjustments, DC-store allocation, marketing events, advertising and markdown timing.

For consumers around the world just looking for the best weather a year-ahead for a vacation, wedding, graduation party or back yard picnic, the Free 3-day QuickCast(TM) makes planning a snap: 1 (select city) ... 2 (select date up to 11 months ahead) ... 3 (click submit) for a year-ahead forecast anywhere in the world. Just need the next 14-days? Click on the map for Free 14-day forecasts in cities all over the world.

With paying clients have access to the full suite of tool box features:

-- Energy Planner -- Budget Planning and Trading. Global CDD/HDD year-ahead forecasts. -- Favorability Marketing Planner -- Advertising/Marketing/Markdown Event Timing. -- Weather Console - Replenishment/Allocation. 16-years on-line history/year-ahead forecasts. -- Holiday/Time Assessment -- Sales Planning. Rank the favorability of the forecast vs past years. -- Accuracy Verification. Reports generated for clients.

"As a research climate scientist, I was skeptical at first (as many clients are initially) that WTI could do what they say they can do when I joined them over a year ago. But now seeing client ROIs in the millions to 130 million dollar range using our business weather intelligence has me convinced that reliable year-ahead forecasting is a reality for businesses, energy/ag traders and consumers all over the world," said Michael Ferrari, VP Climate Research and Commodities Expert, Weather Trends International.

Visit today to see what the buzz is all about!

About Weather Trends International: The global leader of actionable business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms and financial analysts whose product's sales or business performance is impacted by the everyday volatility of the weather. Clients include some of the world's most respected and successful companies like Wal-Mart, ASDA, Target, Kohl's, Bon-Ton, Gander Mountain, Sherwin Williams, Anheuser-Busch, Johnson & Johnson, 3M, Levi's, Pizza Hut, Merrill Lynch and Citigroup among dozens of others. Its weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help "manage the weather risk" by timing and planning key marketing, advertising, markdowns, and inventory allocation decisions around favorable weather opportunities. Utilizing technology first developed in the early 1990s, Weather Trends International's unique statistical, math and trade secret formula forecasting methodology projects temperature, precipitation and snowfall trends by day and week a year-ahead for 4,000 cities in 129 countries.

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Bill Kirk, CEO & Co-founder, Office: +1-610-807-3585, Cell: +1-484-903-6887,, or Michael Ferrari, VP Energy/Commodities, Office: +1-610-807-3582,, both of Weather Trends International Inc. /Photo:, AP Archive:, PRN Photo Desk,