WASHINGTON, January 12 /PRNewswire/ -- Easy Energy and Fame LLC officially launched the YoGen handheld charger for portable electronics at the 2010 International Consumer Electronics Show (CES) this past week in Las Vegas, drawing constant and enthusiastic crowds to their booth, tremendous response from media, buyers, and distributors, and even recognition as a Best of CES 2010 item by Gadget-Gurus (http://www.gadget-gurus.com/index.php/Best-Of-Lists/Best-of-CES-2010.html).

The demand for our product was unprecedented, said Alison Morrison, Principle Officer of Fame LLC, the North American manufacturer's representative for Easy Energy. Retailers wanted products immediately for their shelves, reporters requested YoGens for review and hundreds of individuals wanted to purchase the product right then and there.

And then, within the 24 hours following the show, we saw an instantaneous spike in online sales through our website, she said. Clearly, the YoGen is one hot product!

The 100 percent green, fully-sustainable device that creates levels of charge sufficient to ensure sustained use when a battery runs down, was featured in the Sustainable Products Pavilion and during a product launch news conference highlighted by comments from Morrison, Easy Energy CEO Guy Ofir, and Easy Energy scientist and YoGen inventor Alexander Sromin. YoGen was also featured at ShowStoppers, at the Wynn Hotel Casino. A complete video of the YoGen launch news conference is available at the YoGen You Tube Channel, www.youtube.com/yogenstore.

YoGen was one of more than 2,500 companies exhibiting at the 2010 CES, the world's largest consumer technology tradeshow, which drew more than 120,000 attendees, and media coverage from across the globe.

Available presently for on-line purchases through www.yogenstore.com and scheduled for global distribution through retail and electronic stores in Second Quarter 2010, YoGen features an unmatched capacity to recharge any small-to-mid-sized personal electronics device by offering the industry's leading ratio of energy output to input. Through repeated pulls on an attached ripcord, similar to the motion of a Yo-Yo, YoGen's internal alternator generates power in to charge everything from cell phones, iPods, PDAs and MP3s to Gameboys, GPS units, cameras and other devices. The alternator interfaces with an energy-efficient electronic stabilizer and transmission to transfer linear kinetic energy through a patch cord from the compact, ergonomically-designed unit to the electronic device.

In addition to YouTube, YoGen can be followed on Twitter at:www.twitter.com/yogencharger and Facebook at www.facebook.com/yogencharger.

For additional information on Easy Energy and YoGen, please contact Alison Morrison at +1-757-208-0992 or amorrison@fameco.net. For additional information, visit www.easyenergyinc.com.

About Easy Energy, Inc.

Easy Energy, Inc. is the inventor and manufacturer of the YoGen(R) product suite, a series of highly innovative, compact, efficient, user-friendly manpowered chargers for use with small to mid-sized portable electronics devices. The company is dedicated to providing an economical, uniquely effective solution to the currently underserved need of the almost limitless numbers of users of portable electronics devices, from cell phones and iPods to PDAs and notebook and laptop computers, for a type of power source that will ensure the ability of those devices to operate in circumstances in which conventional recharging sources are unavailable. It is the company's ultimate goal to produce a comprehensive selection of user friendly, uniquely efficient, industry leading products, which will successfully target and satisfy the enormous worldwide demand for practical, compact, green energy producing manpowered chargers. Easy Energy, Inc. was incorporated in Nevada in May of 2007.

MEDIA CONTACTS: Brotman - Winter - Fried Communications Kerry Lynn Bohen, cell +1-202-468-8300, kerry@bwfcom.com Cher Murphy, cell +1-571-263-2128, chermurphypr@gmail.com

SOURCE: Easy Energy, Inc.

CONTACT: Media, Kerry Lynn Bohen, cell, +1-202-468-8300, kerry@bwfcom.com, or Cher Murphy, cell, +1-571-263-2128, chermurphypr@gmail.com, all ofBrotman - Winter - Fried Communications, for Easy Energy, Inc.