A new study in the Journal of Applied Social Psychology reviewed the behavior of participants exposed to various HIV brochures. Researchers found that both men and women were likely to avoid gender-mismatched brochures. Women, however, were more likely to approach gender-matched brochures over gender-neutral brochures.

Kathleen C. McCulloch and Dolores Albarracin of the University of Illinois at Urbana-Champaign, and Marta R. Duranti from the University of Florida looked at the behavior of 350 volunteers consisting of both men and women who were African American, European American, or Latino, with over half having an average income under $10,000.

Participants were exposed to six HIV-prevention brochures, two of which were gender-targeted and four of which were gender-neutral. The study was conducted at the Florida Department of Health in Alachua County. Participants were then given the chance to watch an HIV-prevention video and participate in an HIV-prevention counseling session.

LONDON, June 10 /PRNewswire/ --

SAN FRANCISCO, June 10 /PRNewswire/ --

- Phase 3 Once Weekly Investigational Diabetes Therapy Also Improved Glucose Control in Patients Switching from Exenatide Taken Twice a Day -

Be warned: this article deals primarily with shark attacks, the lottery, beer, and how to get a date using math. Is it a good decision to keep reading? Unfortunately, the answer is "you need to keep reading to find out."

Sound irrational? Good—your massively irrational mind should have no problem with it, then.

Consider this: every year when the Discovery Channel broadcasts "Shark Week" visits to Florida beaches decline. Presumably, the network's programming makes the waters no less safe (assuming sharks are not, in fact, empowered by cable television). However, after watching a week of kicking legs seen from below, the idea of shark attack is refreshed in our minds and we choose not to offer ourselves as bait.

This phenomenon is known as an availability heuristic — a heuristic being a rule-of-thumb. Our rationality is subverted by easily available sensationalist images.

PARIS and SAN FRANCISCO, June 9 /PRNewswire/ --

Orange and Apple today announced that the iPhone 3G will be available in Austria, Portugal and Switzerland on July 11and in France on July 17. It will launch in additional markets across Europe, the Middle East and Africa later this year. Orange will begin taking pre-orders for iPhone 3G later this month. iPhone combines three products into one small, lightweight device-a revolutionary mobile phone, a widescreen iPod, and it puts the Internet in your pocket with the best email, web browsing, search and Maps applications ever on a mobile phone.

PARIS and SAN FRANCISCO, June 9 /PRNewswire/ -- Orange and Apple today announced that the iPhone 3G will be available in Austria, Portugal and Switzerland on July 11and in France on July 17. It will launch in additional markets across Europe, the Middle East and Africa later this year. Orange will begin taking pre-orders for iPhone 3G later this month. iPhone combines three products into one small, lightweight device-a revolutionary mobile phone, a widescreen iPod, and it puts the Internet in your pocket with the best email, web browsing, search and Maps applications ever on a mobile phone.

PALO ALTO, California, June 9 /PRNewswire/ --

- Accelerating global customer and community adoption

Nexenta Systems, Inc., developer of NexentaStor(TM), the leading Open Storage management software that provides enterprise class NAS/SAN/iSCSI capabilities for 80-90% savings versus legacy solutions, has achieved a number of milestones since the launch of the NexentaStor Enterprise Edition in late April of 2008:

FREMONT, California, June 9 /PRNewswire/ --

New Roadrunner Supercomputer, the World's Most Powerful Computer, Deploys over 2 Petabytes of Panasas Parallel Storage to Improve Simulation Performance.

The bubonic plague, often called 'Black Death' after its most famous outbreak in the 14th century, still exists today and, like then, is caused by bacteria called Yersinia pestis that are found mainly in rodents and the fleas that feed on them. When other animals or humans contract this bacteria it is primarily from those infected rodent or flea bites.

Bubonic plague affects the lymph nodes resulting in swollen lymph glands (called buboes, thus the name bubonic), fever, chills and flu-like symptoms but in addition tiny broken blood vessels called petechiae can result in black spots on the skin and those black spots earned it the nickname that stuck when it reached England in 1348 AD.

CALGARY, Canada, June 9 /PRNewswire/ -- Addax Petroleum Corporation (TSX: AXC and LSE: AXC) ("Addax Petroleum" or the "Corporation") today made the following announcement.

It is with regret that Addax Petroleum reports the death of a Nigerian Navy personnel member following the defense of a vessel which had been contracted by the Corporation to provide security services on OML126, offshore Nigeria. During the incident four other Navy personnel and crew were injured. Addax Petroleum would like to extend its sympathy and sincere condolences to the family of the deceased over this very sad loss and extend our support for a full and speedy recovery for the injured.