Nutrigenomics is a branch of nutrition which believes the food we eat affects our genes - and the Food4Me project had gotten €9 million from the EU to put science to belief.
Proponents are looking at the usual factors, such as age, sex, BMI and physical activity, and trying to match that to the way in which an individual's genes interact with the food we eat. This would enable nutritionists to create a bespoke nutrition plan.
Research is on-going, but they believe there are indicators suggesting the technology could offer a vital tool in the fight against various lifestyle-linked diseases such as obesity, heart disease and Type II diabetes.